Visit Missouri has signed a one-year partnership agreement to become an official partner of the Kansas City Current, the National Women’s Soccer League team who this spring will open the first purpose-built stadium for a women’s professional sports team.
“We are excited to partner with the Kansas City Current in 2024 as the CPKC Stadium opens,” said Stephen Foutes, Missouri Division of Tourism director. “The stadium is a monumental victory for women’s sports and we know it will be a can’t-miss destination in Kansas City for all sports lovers. Together with the Kansas City Current, we will showcase Missouri’s vibrant spirit, our wide array of vacation destinations and, of course, our enthusiastic support for our home teams.”
CPKC Stadium will open on March 16 when the Current host 2022 National Women’s Soccer League Champion Portland Thorns. As an official partner of the Kansas City Current, Visit Missouri will receive in-stadium digital signage, opportunities to interact with fans on CPKC Plaza, social posts and commercial spots during KC Current Radio broadcasts.
“With the Current moving into its new home inside CPKC Stadium at Berkley Riverfront Park in Kansas City, Missouri, it’s only fitting that this partnership comes to fruition and we’re excited to announce our partnership with Visit Missouri,” said Current Vice President of Marketing Jocelyn Monroe. “The Current, both on and off the pitch, are a reason to visit our city and experience Missouri. We want worldwide soccer fans and travelers that aren’t soccer fans to put a Current match and a visit to CPKC Stadium on their itineraries and their bucket lists.”