Kansas City Chiefs Announce Naming Rights Agreement for GEHA Field at Arrowhead Stadium
Naming rights deal builds on existing partnership between the team and sponsor
Posted On: March 5, 2021 By :The Kansas City Chiefs‘ raucous home stadium will have a new name. Beginning with the 2021 NFL season, the home of the Chiefs will be GEHA Field at Arrowhead Stadium, with both the team and new partner saying they are committed to ensuring Arrowhead Stadium remains the identity of the stadium.
The announcement expands on an existing partnership between the Chiefs and GEHA, which became the club’s Exclusive Health, Dental and Vision Plan Partner in 2019. The long-term contract runs through the end of the current lease agreement with the Jackson County Sports Complex Authority.
“When we set out to find a partner for the field at Arrowhead, it was critical to identify a national leader that shares our core values, as well as a deep connection to the local community and respect for Chiefs Kingdom,” Chiefs President Mark Donovan said. “Our relationship with GEHA over the last few years has only served to reinforce the alignment between our two organizations and proven their strong, long-standing relationship with the local community. This expanded partnership will continue to build lasting health and wellness programs that support the team, GEHA and our community.”
Stadium staff will begin integrating GEHA branding and logo assets throughout the venue in the coming months and stadium signage will be in place by the kickoff to the 2021 season in September — the 50th season in Arrowhead Stadium. GEHA provides medical and dental plans to more than 2 million federal employees, retired military and their families worldwide.
“Expanding our commitment to the team and community with naming rights for GEHA Field at Arrowhead Stadium is the natural extension of the partnership we first put in place with the Chiefs in 2019,” said Shannon Horgan, GEHA’s chief growth officer. “Through our relationship with the Chiefs, we have been able to accelerate awareness of GEHA’s mission, the breadth of our provider networks and the quality of our health plans. The opportunity to grow our brand helps us reinvest in the families and individuals we serve and will be an invaluable benefit to current and future GEHA members. Expanding this partnership will help GEHA do what we do best — serve those who serve us.”