The Jacksonville Jaguars and Corporate Traveler have announced a multi-year deal which will see Corporate Traveler serve as the team’s official travel management company, supporting the organization with its travel needs throughout the year.
“As an organization with an international reach, the Jaguars are always on the move,” said Mark Sirota, senior vice president of business planning and chief financial officer for the Jacksonville Jaguars. “Through this innovative partnership with Corporate Traveler, we bring in a trusted partner to handle our travel management needs whether going to the West Coast of the United States or across ‘the pond,’ and are able to showcase rising small and midsize businesses in our region to our fans.”
The Jaguars have had a busy offseason, as the team also recently partnered with Experience Kissimmee to make it the official travel destination of the team. Corporate Traveler will become the presenting partner of the Jaguars’ official VIP away game experience, giving the brand increased awareness when the team is on the road.
The partnership will kick off this summer with the launch of the Rising Business Spotlight, which will aim to identify and highlight six businesses throughout the season. The Jaguars will feature the selected businesses during regular season home games through in-stadium exposure, social and digital media promotion and concourse activation space. Each business will also receive game tickets and an invite to a networking opportunity hosted by the team.
This is Corporate Traveler’s first NFL sponsorship. The company also serves as official partners of the New York Mets, Houston Rockets and New York Islanders.
“With a shared vision and commitment to serving the community, we are thrilled to be able to partner with the Jaguars and have the opportunity to expand our sports sponsorship portfolio,” said John Van den Heuvel, president of Corporate Traveler USA. “We’re excited to work closely with the Jaguars organization to support Florida’s thriving SME market, while also optimizing their business travel program.”
The overall partnership involves a mix of elements including video board and digital signage inside EverBank Stadium, sponsored content within the Jaguars mobile app and on Jaguars.com, access to corporate hospitality events and more.