Ironman and ITU Sign Cooperation Agreement
Posted On: January 31, 2017 By :
Ironman and the International Triathlon Union have agreed to a cooperation agreement to further develop and grow triathlon, including ITU sanctioning for select Ironman events, establishing competition rules with specific distances and recognition of ITU as the sport’s international federation.
Marking the culmination of several years of work, the deal was reached after a week of meetings at Ironman headquarters in Tampa, Florida, that included ITU President and IOC Member Marisol Casado and Ironman President and CEO Andrew Messick. Both parties signed a memorandum of understanding that cited key priorities and next steps to ensure “the growth and harmonization of the sport.” In particular, the MOU focuses on standardized rules, further collaboration on anti-doping efforts, national federation relations, sanctioning, a single-set of rules and collaborative marketing initiatives to grow the sport at the age-group level. 
“Our collaboration with the ITU is of considerable importance for the prolonged and continuous growth of triathlon,” said Messick. “We share a common goal, have worked well together in recent years, and have developed trust in the ITU leadership group. I believe that the productive conversations that led to this milestone are pivotal for the continued progression of triathlon.”
“The best way to grow triathlon, and improve the sport at all levels, is to do so together,” said Casado. “Continuing strong collaboration with Ironman will serve to further evolve triathlon across the world. I look forward to many more fruitful meetings and creating the best possible environments for athletes, following this cornerstone moment.”
signed the memorandum of understanding.