Introducing the Seattle Southside Sports Alliance

Explore Seattle Southside is excited to announce the formation and launch of the Seattle Southside Sports Alliance (SSSA) — a visionary initiative aimed at recognizing and promoting the region as a premier sports destination. The Alliance will serve as a central hub for sports development, facilitating connections between stakeholders and enhancing event experiences for athletes, spectators and the local community.

The inaugural meeting of the Seattle Southside Sports Alliance took place in June 2024, gathering key community members and stakeholders who came together to support and amplify the reach of the sports community. The event marked the beginning of a collaborative effort to leverage Seattle Southside’s unique sports offerings and drive economic impact through strategic sports development.

The mission of the Seattle Southside Sports Alliance is to enrich the quality of life for residents and visitors alike through the power of sports, while fostering a vibrant sports culture that supports inclusive and equitable access to sports. The Alliance will achieve this by recruiting new sports opportunities, advocating for a vibrant sports community and acting as a conduit between local sports stakeholders and broader Puget Sound sports commissions.’

The Alliance will advise and support Explore Seattle Southside’s current sports business development efforts and will shape the future of programs to expand event opportunities for the Seattle Southside region. The Alliance seeks to facilitate the growth of a vibrant sports culture that supports inclusive and equitable access to sports, drives economics, raises awareness for our region and enriches the quality of life through the power of sports.

Comprised of stakeholders from a broad spectrum, including municipalities, parks & recreation, sports venues and hotels, the Seattle Southside Sports Alliance will advise on and amplify the current efforts of the Seattle Southside business development team efforts, which include sporting events development, housing and travel coordination, marketing, media and PR, event funding, community engagement and facility development.

“I am really excited to help facilitate launching the Seattle Southside Sports Alliance,” said Cydney Marks-Nicholes, Sports Development Manager at Explore Seattle Southside. “This initiative is a testament to our commitment to fostering and supporting the thriving sports destination and vibrant sports culture in our region. In partnership with key stakeholders, we aim to elevate Seattle Southside as a premier destination for sporting events—large and small.”

Explore Seattle Southside looks forward to the positive impact the Seattle Southside Sports Alliance will have on the region’s sports community and economy.

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