HVAB partnering with Penn State Wrestler Carter Starocci

The Happy Valley Adventure Bureau has announced a new partnership with Penn State wrestler Carter Starocci as he pursues a fifth national championship as part of a comprehensive marketing strategy to capitalize on opportunities to work with student athletes in the NIL era.

Carter’s Drive and dine for Five is a YouTube series that will chronicle Starocci’s wrestling goals competing at a higher weight class as he and guests dine at some of Happy Valley’s most popular restaurants. The partnership with Starocci is the cornerstone of the Happy Valley Adventure Bureau’s NIL marketing focus that will include another high-profile campaign later this month.

“In pursuing his fifth individual wrestling title, he is attempting something that hasn’t been achieved in college athletics,” HVAB President and Chief Executive officer Fritz Smith said. “We are thrilled to be part of his journey in pursuing wrestling greatness and delighted that the county’s dynamic dining scene is helping to fuel his performance.”

Smith said the series captures Starocci’s personality, while showcasing the talents of local chefs throughout Happy Valley.

“We look forward to this series generating greater appreciation for Carter’s pursuit and for Happy Valley as a dining destination,” he said. “It’s a win-win partnership.”

“The vision is clear and I’m locked in on leaving an unforgettable legacy in State College,” Starocci said. “This season is a chance to share that journey thanks to The Happy Valley Adventure Bureau. It’s going to be an epic season.”