Hamilton County Sports Authority Reveals New Logo, Strategic Plan

The Hamilton County Sports Authority in Indiana has unveiled a new logo and strategic plan ahead of its upcoming 20th anniversary in 2025.

The new logo features the letters HCSA within a championship banner. Pillars of HCSA’s three-year strategic plan include a focus on sustainability, adaptive sports and fostering sportsmanship.

HCSA says it will continue to prioritize bringing new events to Hamilton County’s list of facilities, including the Fishers Event Center and Noblesville Event Center, which opens in in 2025. In 2024 the destination has hosted the USA Ultimate Elite Select Challenge, USA Wrestling Girls Team Duals, NCAA Women’s Golf Regional, MAC Men’s Golf Championship and APP U.S. Collegiate Championship and Amateur Open.

“We believed that to truly stand out, our logo needed to project strength and boldness,” said Carl Daniels, director of the Hamilton County Sports Authority. “This new brand identity reflects our commitment to being a powerful force in sports tourism.”

The HCSA was established in 2005 to develop sports tourism in Hamilton County. In 2009, HCSA became an official DBA of Hamilton County Tourism, Inc., and it continues to operate within the organization. Members of the HCSA team include Daniels, Senior Sports Development Manager Gabe Amick and Digital Marketing Coordinator Sarah Hale.

“Our team is excited to usher in the next era of sports tourism in Hamilton County with our refreshed brand and strategy,” said Daniels. “We are staying connected to our history and past successes, while continuing to innovate.”