GameChanger Debuts First National Brand Campaign

GameChanger has announced its first national brand campaign: For the Sport of Love, which focuses on the coaches, parents, and families who show up every day in youth sports.

Filmed in California, the campaign features real athletes and coaches from across the greater Los Angeles area. GameChanger is a Dick’s Sporting Goods company that works to capture the highs and lows of competition in youth sports.

“This campaign is a reminder that behind every box score and highlight, there’s a deeper story, and someone who made it possible,” said Sameer Ahuja, GameChanger president and Dick’s Sporting Goods senior vice president. “So often, it’s a coach, parent, or loved one who shows up without fanfare but with unwavering commitment. For the Sport of Love is our way of saying thank you to those who give so much, simply out of love. It feels only right that GameChanger’s first national brand campaign honors the families, coaches, and supporters who lift our youth up, day after day. ”