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Future Legends Complex Announces Stadium Naming Rights

Ticket sales partnership with TicketSmarter is part of overall package

Posted On: April 4, 2022 By : Matt Traub

Future Legends Complex in Colorado and TicketSmarter have announced an agreement to name the complex’s centerpiece 6,500-seat main professional sports stadium “TicketSmarter Stadium” through 2032.

TicketSmarter Stadium will be located in the heart the 118-acre multipurpose sports complex and will be home to Northern Colorado Hailstorm FC, which plays in USL League One and the Northern Colorado Owlz, who play in the Pioneer Baseball League. TicketSmarter Stadium will also host concerts, select youth sports events and festivals.

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“We are thrilled to partner with Future Legends to support both youth and professional sports in Northern Colorado,” TicketSmarter Chief Executive Officer Jeff Goodman said. “This state-of-the-art development is a premier destination, and we look forward to welcoming guests from across the country to exceptional games and events at TicketSmarter Stadium as the title sponsor and primary ticketing provider for the Northern Colorado Owlz and Northern Colorado Hailstorm FC.”

TicketSmarter Stadium will open in 2022 and the Owlz and Hailstorm will play in a secondary location while construction concludes. The complex will also have a secondary stadium with a 2,500-seat capacity, multiple baseball diamonds and multi-purpose fields, an indoor sports arena and an esports arena.

“We are so fortunate to partner with TicketSmarter,” said Jeff Katofsky, managing member of Future Legends. “Their ticketing platforms make our site, including TicketSmarter Stadium, an advanced ticketing experience for our fans and guests for the next decade.”

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