Florida Panthers Searchomg for New Arena Naming Rights Partner

The Florida Panthers will be playing the 2021–2022 NHL season in its usual arena but with a new name attached to it.

The Arena Operating Company, a subsidiary of Sunrise Sports & Entertainment which owns the team, has started a search for a new arena naming rights partner. In the interim, the arena will be called FLA Live Arena.

This announcement follows a mutual agreement between the Arena Operating Company and BB&T (now Truist) to not extend its existing agreement effective immediately. BB&T has been the Panthers’ arena naming rights partner since 2012.

“We want to thank the leadership at BB&T now Truist for their loyal support and partnership for the past 11 years,” said Panthers Chief Commercial Officer Shawn Thornton. “As we move forward in identifying a new naming rights partnership for the arena, we will seek to build on this incredible momentum with an innovative long-term partner that aligns with our culture, brand and growth trajectory as South Florida’s hockey market continues to grow exponentially.”