FIU Partners with Recording Artist Pitbull for Stadium Naming Rights

Florida International University has announced a 10-year partnership with international musician and entrepreneur Pitbull that will see FIU Stadium rebranded as Pitbull Stadium, making it the world’s first athletics venue with an artist possessing the naming rights.

Pitbull will donate $1.2 million each year for the next five years as part of the deal. In addition to naming rights, Pitbull will be able to host up to 10 events a year, including concerts, at the stadium. The school’s online store also has FIU x Pitbull merchandise available.

“This partnership with FIU is a true honor and a testament to what we can achieve when we work hard,” said Pitbull, aka Armando Christian Pérez. “Renaming the stadium isn’t just about a name change. It’s about inspiring the community, creating opportunities and showing the world that with determination and a clear vision, anything is possible. We’re making history together, and we’re just getting started. Why dream when you can live it?”

The partnership also marks Pitbull’s participation in FIU football’s Vice Night, featuring Miami-style colors and merchandise. This year’s game — which will feature a new Vice uniform — will take place on October 22 against Sam Houston State.

“This is a historic day for FIU Athletics to uniquely partner with a world-renowned artist and amazing person who truly values relationships and his community,” said FIU Director of Athletics Scott Carr. “Armando’s financial support is program-changing, but him providing a microphone to amplify FIU will be even more beneficial to growing our brand. I couldn’t be more excited about our partnership as this will take us to another level.”

Since his debut in 2004, Pitbull has become one of the most successful recording artists worldwide. The Miami native’s collaboration with FIU includes marketing and promotional opportunities.

“Pitbull’s career trajectory mirrors FIU’s ascent as one of the nation’s top public research universities,” said FIU President Kenneth Jessell. “Like FIU, he started out very 305 and became worldwide.”