FIBA 3×3 Announces Collaboration for 2024 Season

The FIBA 3×3 season will be collaborating with Karl Lagerfeld with 3×3 players from different teams and countries.

“We are delighted to partner with Karl Lagerfeld for this exclusive collaboration, which will engage new audiences in 3×3 basketball,” said Alex Sanchez, FIBX 3×3 managing director. “Together, we share a commitment to innovation and to embrace the cultural influences that transcend sport and fashion. The urban spirit of the Karl Lagerfeld brand aligns perfectly with the dynamic, fast-paced nature of 3×3 basketball.”

Fans can look forward to a range of events and promotions throughout the season, blending 3×3 with Karl Lagerfeld’s signature style. The partnership launched with customized collaborations during the qualification tournament in Hong Kong in April and will continue with the qualification tournaments in Japan and Hungary in May.

“I am very proud to collaborate with FIBA 3×3,” said Pier Paolo Righi, chief executive officer of Karl Lagerfeld. “We believe that fusing our iconic DNA with the 3×3 urban twist will prove extremely exciting to Karl fans around the world and we hope that bringing our innovative vision into the mix is going to prove inspirational for both the fashion and sports industries going forward.”