FC Barcelona has signed a partnership agreement with Orlando-based subscription travel club Travel + Leisure GO as the organization’s official Travel Club Partner in the United States.
Featuring bookable itineraries, Travel + Leisure GO is a membership for frequent travelers and now, FC Barcelona fans. As part of the partnership, Travel + Leisure GO plans to feature a curated itinerary to Barcelona.
Membership, available in monthly and annual options, unlocks discounts at hotels and resorts around the world, with preferred pricing on rental cars, cruises, activities and more. Members also have access to a personal concierge service to assist with booking and reservations, as well as a complimentary magazine subscription.
“Travel + Leisure GO is thrilled to be the official Travel Club Partner of FC Barcelona in the U.S., helping Barca fans dream, plan and book their 2023 travels — whether that’s a local staycation in the States or a long-haul trip to Barcelona to catch a live match,” said Fiona Downing, chief membership officer, Travel + Leisure GO. “Just as football crosses borders, unites people and creates a narrative that both thrills and excites, so too does travel, which transcends culture and language, turning the world into an enormous playing field to be enjoyed in the spirit of togetherness.”
The agreement is another step for FC Barcelona as it builds its U.S. and North American fanbase.
“With this agreement with Travel + Leisure GO, we are able to continue to get closer to our North American supporters and to strengthen our brand in this part of the world through a leading travel club in the American tourism sector,” said Juli Guiu, FC Barcelona marketing area vice president. “We are thus exploring a new way to reach new audiences and extend our fan base in a region where we already have considerable presence.”