Experience Kissimmee Partners with Brighton & Hove Albion

Experience Kissimmee has announced a multi-year partnership with Brighton & Hove Albion, which finished the recent Premier League season in 11th place.

The collaboration represents Experience Kissimmee’s first combined club deal in the English Premier League and Women’s Super League. Under this agreement, Experience Kissimmee gains promotional rights as a sleeve partner on the men’s, women’s and academy shirts. The partnership also includes cross-promotions with relevant travel trade club partners that will maximize outreach and engagement within the tourism and sports sectors.

Experience Kissimmee continues to expand its presence in the soccer space, as it also will host the 2025 North American Rangers Supporters Association Convention. It previously had a partnership with West Ham United, also of the Premier League.

“We are thrilled to partner with Brighton & Hove Albion,” said DT Minich, president and chief executive officer of Experience Kissimmee. “This collaboration is exciting for us, as the UK is the number one long-haul market to Kissimmee. Additionally, BHAFC’s audience profile, which includes significant followings in the UK, Canada and Brazil, aligns perfectly with our key international markets. This partnership reflects our dedication to providing exceptional travel experiences and engaging with fans globally.”

Brighton’s men’s team finished sixth in the 2022–2023 Premier League season, its highest finish ever, and advanced to the Round of 16 in the Europa League. Brighton finished ninth in the Women’s Super League this past season. Branded signage at American Express Stadium, which holds more than 31,000 people, will provide Experience Kissimmee visibility within the club’s fan base. Additionally, legendary former players and current stars will be hosted in Kissimmee.

“We are delighted to announce a new three-year sleeve partnership with Experience Kissimmee,” said Russ Wood, Albion’s head of commercial. “They are an exciting partner with a worldwide presence and one we are proud to be working with. Our values and visions align and with our significant presence already in the U.S., it is the perfect partnership. We are looking forward to promoting Kissimmee as a stunning holiday destination to our global fanbase and hope many will have the opportunity to experience a visit.”