Distinctly Fayetteville Announces New Hires

Distinctly Fayetteville in North Carolina has announced three new hires. Sierra Baxter is the new sports development manager, Diana Potts will serve as director of administration and human resources and Pernell Edwards joins as sports sales manager.

“We are thrilled to welcome Sierra, Diana and Pernell to the Distinctly Fayetteville team and look forward to the fresh perspectives and experiences they bring to the organization,” said Devin Heath, chief executive officer of Distinctly Fayetteville. “Expanding our team with such talented individuals reflects our commitment to growth and will help us achieve our mission to strengthen Fayetteville as a premier destination for tourism and events.”

Baxter brings a background in sports management and community engagement. She joins Distinctly Fayetteville from Coastal Carolina University, where she most recently served as the cheerleading coach and associate athletic director for student-athlete enhancement, responsible for programming, development and organization for the Student Athletic Advisory Committee.

Potts will oversee Distinctly Fayetteville’s administration operations and human resources functions. She most recently served as the chief operations manager at Fortuna BMC. Potts serves as a North Carolina delegate to the Small Business Advisory Board for the White House.

Before joining Distinctly Fayetteville, Edwards served as the sports director for RDU Sports, leading the organization’s sports leagues and marketing initiatives to increase participation in recreational activities within the community. Edwards will be tasked to drive Fayetteville’s sports tourism initiatives and help elevate the city’s profile in the competitive sports market.