Discover Long Island Creates Marketing Campaign Ahead of 2025 Ryder Cup
Refreshed website, new Ryder Cup app and golf-themed commercial will promote the destination
Posted On: February 25, 2025 By :Discover Long Island has revealed a new marketing campaign \ as the destination prepares to host the 2025 Ryder Cup at Bethpage Black Golf Course this fall.
With more than 250,000 spectators expected to attend the international golf event September 23–28, DLI’s efforts aim to encourage those visitors to explore the destination during their stay.
One of the new travel tools is a Ryder Cup-themed website landing page featuring detailed information about Bethpage State Park and the Ryder Cup tournament, as well as tourism guides to Long Island’s top restaurants, hotels, wineries, breweries and cultural sites. Visitors can also explore itineraries tailored to interests outside of golf.
“The Ryder Cup is an international sporting event that elevates Long Island on a global stage and is expected to inject more than $150 million into our local economy,” said Kristen Reynolds, Discover Long Island president and chief executive officer. “There are more than 12,000 hotel rooms already booked on Long Island, with limited inventory remaining, so we know that our region will be filled with visitors eager to make the most of their experience by enjoying our local restaurants, shops, downtowns and attractions. Our goal is to utilize the cachet of the Ryder Cup to elevate the awareness of Long Island as a premier golf destination and to connect event attendees with our local businesses by providing inspirational content, information and travel tools.”
DLI’s new Ryder Cup app — created by Long Island-based GettinLocal — will offer real-time recommendations for dining, attractions and exclusive events that are located near the app user based on the current location of their phone.
“Seeing Discover Long Island’s latest vision come to life through this progressive platform is truly exciting,” said Vito Pagano, GettinLocal chief executive officer and founder. “We were thrilled to work with the organization on this and are now looking forward to seeing DLI deliver the ease of exploring the region right to the fingertips of those visiting for the Ryder Cup.”
DLI is also set to unveil a new golf-themed commercial showcasing Long Island’s golf courses and host sites of past major tournaments. The commercial will be utilized for online promotions and aired across leading streaming platforms, including the Golf Channel.
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