Dan Ghosh-Roy: Preparing for the PFL’s Atlantic City Bubble

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The Professional Fighters League 2021 season will be held in a bubble environment at the Ocean Casino Resort in Atlantic City, New Jersey, with former world champions Fabricio Werdum, Anthony Pettis and Claressa Shields all participating in the PFL for the first time this season, in addition to returning champions Kayla Harrison, Lance Palmer and Nathan Schulte looking to defend their crowns. In this conversation with SportsTravel Senior Editor Matt Traub, Dan Ghosh-Roy, chief digital officer of the Professional Fighters League, previews the PFL’s season, what went into the choice of Atlantic City for the league’s bubble site and much more about what sports organizations can and should be doing when it comes to promoting themselves on social media platforms while embracing technology.

Among the topics discussed in this episode:

• Why the Ocean Casino Resort in Atlantic City was the PFL’s choice for a bubble (2:45)
• The undertaking the PFL had to do to set up the bubble at the Ocean Casino Resort (4:10)
• Protocols for the fighters and others that will be in Atlantic City (5:07)
• Communicating with fighters about the need for a bubble environment from a health standpoint (6:22)
• Whether or not the PFL will be able to have fans in Atlantic City at events this summer (7:05)
• Being able to have its own streaming platform and what it means for the PFL’s growth (7:35)
• What goes into the development of putting together enough inventory for a streaming channel (9:10)
• The importance of social media branding and what sports organizations need to do to be successful at it (11:08)
• Working with the PFL’s fighters on their own social media promotion (13:07)
• The debut of Claressa Shields and the importance of her joining the league (15:46)
• What else fans should expect from this season (17:12)
• What makes the PFL stand out from other MMA promotions (19:37)
• The importance of technology for the PFL as a sports organization (21:04)
• Sports betting and its development within the league (23:38)
• What made him join the PFL from Complex Media (25:15)
• Where the PFL can eventually stand in the U.S. and international sports landscape (27:08)

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