Colorado Springs Sports Corporation Unveils Rebrand

The Colorado Springs Sports Corporation has announced a new logo and rebrand for the 46-year organization that supports the United States Olympic & Paralympic Committee, Team USA and Olympic initiatives.

The organization puts on signature events in Colorado each year including the Colorado Senior Games, Pikes Peak APEX, Rocky Mountain State Games and Colorado Springs Sports Hall of Fame induction ceremony. In 2025, the city will host the NCAA Division II Men’s and Women’s Soccer Championships as well as the Warrior Games.

“This rebrand is a celebration of our history and a bold step toward the future,” said Megan Leatham, Colorado Springs Sports Corp president and chief executive officer. “We are deeply rooted in the power of sports to inspire, unite, and elevate our community. Our new look reflects the energy, passion, and ambition we bring to everything we do.”

In addition to the management of major events, CSSC provides community programming for everybody from kids to seniors. It also advocates for the economic and cultural impact of sports in the community.

“It’s more than a new logo; it’s a refreshed commitment to the people we serve and the events we create,” said Lauren DeMarco, marketing communications and PR manager. “We’re here to show the world what Colorado Springs Olympic City, USA is all about, with a little fun and flair along the way.”