Cimarron Global Solutions Launches as Research and Consulting Firm

Jennifer Stoll, the founder of Stoll Strategies and a longtime sports tourism researcher, has launched a new company, Cimarron Global Solutions Inc., which aims to offer a range of professional services to the industry.

The firm is co-founded by Stoll and former Sports ETA President and Chief Executive Officer Al Kidd, who led the organization from 2017 to 2023. In addition to professional services, the company will offer leading-edge research and proprietary optimization methods within the sport and tourism industry.

“Change is abounding across sport and tourism and Cimarron Global Solutions was founded to ensure our clients have access to the research and services necessary to be positioned for future success and sustainability,” said Stoll, who will serve as president and chief executive officer. “Today marks a significant milestone not just for our new company, but for the entire sport and tourism industry. Our commitment to excellence, innovation, and servant leadership is at the core of our new company. We exist to elevate our clients and elevate the industry.”

Cimarron Global Solutions will focus on service and research-based activities, while Stoll Strategies, which will continue, will focus on developing complementary, innovative product-based solutions.

“For years, I have preached the mantra ‘Think Big’ and I’m thrilled to continue that charge with a firm dedicated to expanding the boundaries and setting new standards across the industry,” said Kidd, who will be managing director of Cimarron Global Solutions.