Category: Women’s Sports

Women’s Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

WNBA

Phil Cook Named WNBA Chief Marketing Officer

Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]

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MarisaGrimes

USTA Names Marisa Grimes Chief Diversity and Inclusion Officer

The United States Tennis Association has named Marisa Grimes as its new chief diversity and inclusion officer. Grimes will start January 4 with the goal of supporting the business imperatives of diversity and inclusion both internally within the USTA and across the worldwide sport of tennis. As a senior executive, Grimes will report to USTA […]

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NWSL Logo

NWSL Leaves Utah, Returns Women’s Professional Soccer to Kansas City

What was in the past is now the present for the National Women’s Soccer League, as the organization will welcome a team back to Kansas City, Missouri, after the market lost a team three years ago to Utah. The NWSL Board of Governors has officially approved an expansion team in Kansas City that will begin […]

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WTA Tour Crop

WTA Unveils New Brand Identity and Logo

The Women’s Tennis Association has announced a new corporate identity, rebrand and logo, along with new naming conventions for its events to provide more unity with the ATP Tour. As part of the launch, the WTA also revealed a new “WTA For the Game” campaign aimed at creating a deeper fan connection. The move marks […]

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Spartan

Spartan Organizing International and Collegiate Wrestling Events

Spartan, known for its obstacle racing events across the globe, is now in the business of professional and collegiate wrestling. The Spartan wrestling world championship will involve 10 wrestlers in a two-day event in either January or February with $125,000 in prize money to be allocated. The invite-only event will include Olympic gold medalists Jordan […]

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ArizonaStateHockey

Arizona State Committee Approves New Multi-Purpose Arena Plan

The Arizona Board of Regents has approved Arizona State University’s plan for a 5,000-seat, $115 million multi-purpose arena that will serve mainly as the home venue for the Sun Devils men’s ice hockey program. The arena will sit right in the area on campus that serves as the site for several other athletic facilities including […]

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Lucas Oil Stadium
Lucas Oil Stadium will host the 2021 NCAA Final Four. But the city of Indianapolis is negotiation to host the entire tournament. (Photo: Visit Indy)

Cities Adjust as NCAA Calls
For Bubble-Like Basketball Tournament

The news that the NCAA will attempt to host its Division I Men’s Basketball Championship in one city was a tough blow for the 13 destinations that were looking to host opening and regional rounds. But as top collegiate officials continue their negotiations with Indianapolis to potentially host all rounds in a “controlled” bubble-like environment, […]

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Rachel Daly
Houston Dash forward Rachel Daly holds the trophy alongside teammates while celebrating their NWSL soccer Challenge Cup championship win over the Chicago Red Stars, in Sandy, Utah. (AP Photo/Rick Bowmer)

NWSL Brings Back Challenge Cup for 2021 Season

The National Women’s Soccer League will bring back the Challenge Cup and integrate the event into its plans for 2021, the league announced this week as part of its overall competition framework for the upcoming season. Players will report to camp on February 1, 2021, with the second annual Challenge Cup starting in mid-April with […]

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Sun Belt Volleyball Championship, Courtesy of Sun Belt Conference

Foley, Alabama, Hosts Sun Belt Volleyball Championship

Despite a challenging year that has included navigating the pandemic as well as a hurricane, Foley, Alabama, is set to host the Sun Belt Conference Women’s Volleyball Championship, November 18–22. It will mark the first collegiate volleyball tournament hosted by Foley Sports Tourism at the Foley Event Center. “It has been an unprecedented year in […]

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Blue Jays Phillies Baseball
Many sports were forced to have cardboard fans in 2020. What will 2021 bring? (AP Photo/Laurence Kesterson)

The 2021 Outlook for the Sports-Event Industry

The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]

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