Category: Winter Sports

Winter Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

NWHL Crop

NWHL On Verge of Adding Team in Montreal

The National Women’s Hockey League will continue its move north of the border by expanding into Montreal starting next season, adding a seventh team to the league. The anticipated expansion was reported by The Associated Press, saying that an announcement was scheduled in February but pushed back after the Isobel Cup playoffs were postponed. NWHL […]

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2015 TEAMS CONFERENCE LAS VEGAS
Tiger Shaw has been president and CEO of U.S. Ski & Snowboard since 2013. (Photo by Billie Weiss/TEAMS)

U.S. Ski & Snowboard President and CEO Tiger Shaw to Step Down after Beijing 2022

U.S. Ski & Snowboard has announced that President and Chief Executive Officer Tiger Shaw will resign effective March 1, 2022, following the Beijing Olympic Winter Games. Shaw will be named CEO Emeritus upon his resignation and join the U.S. Ski & Snowboard Foundation Board as a trustee focusing on several key fundraising priorities. The Board […]

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2021 Intermountain Healthcare Freestyle International FIS Ski World Cup at Deer Valley ResortAerialsPhoto: Steven Kornreich/U.S. Ski Team@usskiteam // @steven_kornreich
A competitor flies through the air during the 2021 Intermountain Healthcare Freestyle International FIS Ski World Cup event at Deer Valley Resort. Photo by U.S. Ski & Snowboard

Case Study: How to Host a Safe Winter Sports Event

The United States Ski and Snowboard Association recently hosted the FIS Freestyle World Cup at Utah’s Deer Valley Resort, the first World Cup event on U.S. soil since COVID-19 began spreading throughout the country nearly a year ago. Along with a U.S. women’s sweep in dual moguls, there were no subsequent positive COVID tests. To be […]

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CPA Photo Sign Light Up Tight – cr Climate Pledge Arena
The new signage for Climate Pledge Arena atop the iconic roof of the venue adds to the downtown lights in Seattle. (Photo courtesy of Climate Pledge Arena)

Climate Pledge Arena Combines Sports With Sustainability

Building any new major sports venue would be a time-consuming task potentially fraught with issues during the best of times. Working on a nearly $1 billion renovation to a local landmark during a pandemic would appear to be even more challenging. Instead, the good-as-new Climate Pledge Arena is on track to host one of the […]

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White Castle USA Luge

USA Luge and White Castle Slide Into Renewal

One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]

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Comcast
Photo: Eric Schramm Photography

Comcast Renews U.S. Ski & Snowboard Sponsorship

Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]

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Crash Course USS

U.S. Ski & Snowboard Signs With Concussion Awareness Program

U.S. Ski & Snowboard has become the latest national governing body to partner with TeachAids to provide members with access to concussion-awareness resources through the company’s Crash Course education initiative. The video-based interactive learning experience was developed alongside a team of academics, researchers, doctors and athletes. The program uses virtual reality and other interactive online […]

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USA Luge Running of the Bulls

USA Luge Continues Lacrosse Ball Fundraiser

One of the more amusing fundraising events in Olympic sports will see its sixth annual event when USA Luge organizes the Duluth Trading Company USA Luge Running of the Balls on February 20. The event, which will air on the organization’s website, offers participants the chance to purchase lacrosse balls, which are then run down […]

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NCAA Div II Championship Basketball
Ferris State's Peter Firlik drives against Northern State's Ian Smith during the first half of the NCAA Division II men's college basketball championship game on March 24, 2018, in Sioux Falls, South Dakota. (AP Photo/Dave Eggen)

NCAA Opens Bonus Bidding Opportunities for Destinations

Destinations will be able to bid on NCAA championship events that have never before been open for bidding. For the first time this winter, the NCAA will have predetermined hosts for the preliminary rounds in the Division II men’s and women’s basketball tournaments. Bidding is open at ncaa.org/bids and destinations have until January 25 to […]

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DCIM101MEDIADJI_0103.JPG

Great Lakes Sports Commission Helps Ski Club Improve Suicide Bowl

The Great Lakes Sports Commission has agreed to provide a $55,000 grant to the Ishpeming Ski Club in Michigan to help them complete their iconic Suicide Bowl ski venue improvement project. The proposed project is part of a five-year plan to improve and modernize the venue, developing it into a regional ski jumping and Nordic […]

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