USA Triathlon Builds a Legacy
Jennifer Lee: On Assignment
Hosts of the Olympic and Paralympic Games typically plan for the legacy…
Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Jennifer Lee: On Assignment
Hosts of the Olympic and Paralympic Games typically plan for the legacy…
Ironman has announced a new partnership with Ventum as the race series’ official global bike partner, as well as the official bike supplier…
Continue ReadingIronman has signed a multiyear partnership with Hoka One One that expands the relationship with the running shoe brand. The new deal makes…
Continue ReadingUSA Triathlon has renewed its partnership with Ashworth Awards through 2022. The manufacturer and supplier of custom awards, trophies and medallions…
Continue ReadingRocky Harris is one of a new wave of national governing body executives with no prior background working in Olympic sports before he was named CEO of USA Triathlon in August. But what he did have was a solid background in professional and collegiate sports, most recently serving as chief operating officer of the Athletic Department at Arizona State University. There, his role included direct oversight of strategic planning and day-to-day operations of the department, a role that included adding triathlon as a sport at the university. Prior to that he worked for the MLS Houston Dynamo and AEG Global Partnerships as chief marketing officer and senior vice-president…
Continue ReadingThe International Triathlon Union (ITU) has announced a partnership with Infront, a sports marketing company owned by Wanda Sports Group. Infront…
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