Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]
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LaLiga and Visit Saudi have entered into a partnership agreement that will include a wide range of activities including a launch event with the aim of bringing LaLiga closer to Saudi Arabia. LaLiga and Visit Saudi will jointly showcase Saudi Arabia’s tourism offerings as part of the agreement. Saudi Arabia has more than six official […]
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The NHL’s Florida Panthers and JetBlue have renewed a partnership that started in 2009, keeping the carrier as the Panthers official domestic team airline and offering JetBlue Vacations to Panthers Territory members. As part of the new partnership with JetBlue Vacations, members will receive special offers and discounts for JetBlue vacations packages. JetBlue vacations offers customers […]
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USA Gymnastics has announced that Comcast will have its Xfinity brand serve as the presenting sponsor through 2024 of the men’s and women’s artistic gymnastics national championships as part of its overall partnership program. The 2023 men’s and women’s artistic gymnastics national championships is set for August 24–27 in San Jose, California. Xfinity also will […]
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Experience Kissimmee has announced a multi-year partnership with Rangers Football Club of the Scotland Premier League, one of the world’s longest-established clubs founded in 1872. The partnership will see Experience Kissimmee named as the official travel destination of Rangers and include naming rights for the Edmiston House Fan Zone outside of Ibrox, stadium branding and […]
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Nike will serve as the official apparel and footwear partner of USA Gymnastics and its national team for the first time ever ahead of upcoming Olympic Summer Games in 2024 in Paris and 2028 in Los Angeles. The sponsorship agreement will go through the LA28 Games with Nike manufacturing and producing all sportswear and footwear […]
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Arizona State University has announced a 15-year naming rights agreement for the home of the Sun Devils football team with the venue now being called Mountain America Stadium through a deal with Mountain America Credit Union. The stadium has been the home of ASU football since opening in 1958 with a capacity of 30,000. Leading […]
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United Airlines has announced the addition of 127 new, nonstop flights for college football season while also signing University of Southern California star quarterback Caleb Williams, last year’s Heisman Award winner, to a NIL deal. Williams will appear in a variety of United advertising and social media spots during the season, as well as post […]
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Oakley has been announced as the Official Eyewear of Team USA and Official Eyewear of the LA28 Olympic and Paralympic Games with Oakley to deliver a new line of eyewear for LA28 – Team USA Encoder Strike Vented with Prizm Road Lenses, and Team USA Heliostat with Prizm Black Lenses. “Monumental moments like the Olympics […]
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FIFA and BMO have announced the bank has been named an official supporter of the FIFA Women’s World Cup 2023. “We are delighted to welcome BMO as a tournament supporter for the FIFA Women’s World Cup 2023,” said FIFA Chief Business Officer Romy Gai. “BMO’s commitment to women’s sports aligns perfectly with FIFA’s vision of […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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