Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Emirates Qatar FIFA World Cup Trophy
The FIFA World Cup trophy is on display in the United Arab Emirates. (AP Photo/Kamran Jebreili)

FIFA Renews With Qatar Airways as Sponsor for 2026 and 2030 Men’s World Cups

Qatar Airways has been renewed as the airline sponsor for the men’s World Cup in 2026 in North America and the 2030 tournament expected to be in Europe, Africa and South America, FIFA said, extending its original two-tournament deal that started with the 2018 event in Russia. The value of the new Qatar Airways deal […]

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On Location NCAA

NCAA, On Location Renew Partnership

The NCAA and On Location have renewed a partnership that has lasted more than a decade, extending a multiyear deal as the collegiate athletics governing body’s official ticket and hospitality provider. “The NCAA is thrilled to announce the continuation of our partnership with On Location,” said Chris Termini, NCAA managing director of championship external operations. […]

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Miami Bahamas

University of Miami Athletics Partners with The Bahamas

The Bahamas Ministry of Tourism, Investments & Aviation has become the official destination partner of University of Miami’s athletics program through a strategic multi-year partnership. “We are pleased to enter into this exciting multi-year partnership with University of Miami Athletics and, by extension, their students, faculty, and alumni, many of whom have Bahamian roots,” said […]

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THE PLAYERS Championship – Final Round
Scottie Scheffler hits a tee shot on the 17th hole during the final round of THE PLAYERS Championship at Stadium Course at TPC Sawgrass on March 12, 2023 in Ponte Vedra Beach, Florida. (Photo by Ben Jared/PGA TOUR)

Elevate to Deliver Hospitality Strategy, Sales for Select PGA Tour Events

Elevate Sports Ventures has announced a commercial agreement with the PGA Tour to support the organization’s efforts in premium hospitality strategy, sales, and service for three marquee events in 2024 as well as leading the national sales team and strategy for the 2026 Presidents Cup as the top players from the United States go head-to-head […]

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Ripken Baseball UA

Ripken Baseball Partners with Under Armour

Ripken Baseball has entered a multi-year partnership with Under Armour to be the exclusive apparel company for Ripken Baseball as well as having naming rights for the Ripken Experience Aberdeen venue in Maryland. “I’ve seen firsthand the incredible rise of Under Armour from a small start-up in Baltimore in the 90s to an international powerhouse […]

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Marriott Jets

Marriott Offers Fans the Chance to Stay in NFL-Themed Rooms

Courtyard by Marriott and Marriott Bonvoy are teaming with the NFL to give fans the opportunity to stay in NFL-themed Courtyard fan rooms as part of the Marriott Bonvoy Moments campaign, culminating with the chance to experience a night in the Courtyard Super Bowl Sleepover Suite in Las Vegas. Courtyard is in its 13th year […]

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USA Softball NFCA

USA Softball Renews Sponsorship With NFCA

USA Softball has renewed its official sponsorship with the National Fastpitch Coaches Association and will remain as title sponsor of the annual convention, which this year is scheduled for December 6-9 at the Galt House & Kentucky International Convention Center in Louisville, Kentucky. “We are proud to renew our partnership with the NFCA as we […]

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Ocean City Running Festival

Maryland Sports Commission to Sponsor Ocean City Running Festival

The Maryland Sports Commission will be the title sponsor for televised coverage on WMAR of the inaugural Ocean City Running Festival on October 28, featuring a full marathon, half marathon, 8K and 5K race distances. The Ocean City Marathon course will cross Isle of Wight Bay into West Ocean City and follow an out-and-back route […]

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Brentford

Visit Tampa Bay Becomes Brentford FC’s Official North America Destination Partner

Visit Tampa Bay will be Brentford FC’s official North America Destination Partner after a summer in which the Premier League club, which finished ninth last season, took part in the inaugural Summer Series. “We are proud to partner up with Brentford FC and we are very excited about being part of a positive, successful season,” […]

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201900831 Around the Grounds – Day6
Arthur Ashe Stadium during sunset at the 2019 US Open. (Photo by Cesarin Mateo/USTA)

U.S. Open Setting Premium Hospitality Records

Labor Day weekend in New York City often means taking a trip to Flushing Meadows to check out the U.S. Open, the last Grand Slam of the tennis season and an event that has had some of its most memorable moments happen over the holiday stretch from Jimmy Connors‘ 1991 victory in the fourth round […]

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