Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour. Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World […]
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Visit Missouri has signed a one-year partnership agreement to become an official partner of the Kansas City Current, the National Women’s Soccer League team who this spring will open the first purpose-built stadium for a women’s professional sports team. “We are excited to partner with the Kansas City Current in 2024 as the CPKC Stadium […]
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The Bassmaster Classic has announced that outdoor retailer Bass Pro Shops will be the title sponsor of the 2024 event in Tulsa, Oklahoma, from March 22–24, with competition taking place on Oklahoma’s Grand Lake O’ the Cherokees. The tournament will feature 56 of the nation’s most talented anglers vying for more than $1 million in […]
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The Canadian Premier League has renewed its partnership with WestJet to serve as the official airline and vacation partner of the CPL and its member clubs for another four years. WestJet will continue its role as the presenting partner of the CPL schedule, while becoming the title sponsor of the CPL’s preseason training camps. The […]
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The U.S. Soccer Federation has announced a four-year exclusive agreement with Marriott Bonvoy and SpringHill Suites in the hotel lodging, accommodations and hotel loyalty category around a variety of U.S. Soccer events, including men’s and women’s matches, SheBelieves Cup, SheBelieves Summit and the Lamar Hunt U.S. Open Cup. As part of the partnership, fans will have the […]
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Sweden’s national soccer arena, known as Friends Arena, will be renamed as Strawberry Arena under a new naming rights partnership between the hotel group and venue operator ASM Global. The retractable roof venue is home to the Swedish soccer team and AIK, a local soccer club. The stadium opened in 2012 and in 2013 hosted […]
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Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]
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The Palm Beaches has joined the Cognizant Classic as presenting sponsor of the destination’s annual PGA Tour event with the tournament being rebranded as the Cognizant Classic in The Palm Beaches. The partnership consists of the Palm Beach County Tourist Developmental Council, Palm Beach County Sports Commission and Discover The Palm Beaches. The event, which […]
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Industry veteran Brian Gainor has launched Gainor Sports, a sports marketing and advisory practice which will focus on helping partners innovate and create new sponsorship, revenue generation, fan growth and engagement strategies. “I am thrilled to announce the launch of Gainor Sports and have an incredible opportunity to inspire and help sports and entertainment organizations […]
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The Professional Women’s Hockey League, with six teams in two countries and two highly-anticipated games already in the books, also scored a victory off the ice before the inaugural game with Air Canada becoming an inaugural Premier Partner of the PWHL and official airline for the league’s first six teams. Air Canada is granted intellectual […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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