Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Burnley Visit Detroit

Visit Detroit Announces Partnership With Burnley

Visit Detroit has announced a long-term partnership to become the official U.S. destination partner of Burnley FC, the English club that will play next season in the Championship and is one of the founding members of the English Football League. The partnership included Visit Detroit as the Clarets shirt partner at last weekend’s The Soccer […]

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PLL Kayak

PLL Partners with Kayak for League Travel

The Premier Lacrosse League powered by Ticketmaster has partnered with travel search partner Kayak, as the official travel partner of the the league. The league will be the first professional sports organization to book its league and corporate travel through Kayak for Business – Kayak’s platform for simplified corporate travel. “We pride ourselves on bringing the worlds’ best lacrosse players […]

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USA-Fencing-Logo

Hilton Becomes Official Hotel Partner of USA Fencing

USA Fencing has signed a multiyear partnership with Hilton as the official hotel partner of the national governing body. Starting later in 2024, USA Fencing’s more than 40,000 members and their families will have access to discounted room rates for stays at Hilton properties while traveling for the more than 130 USA Fencing-sanctioned events across the […]

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Delta Team USA

Delta Unveils Team USA-Inspired Airbus Ahead of 2024 Olympics

Delta Airlines has unveiled a custom Airbus A350 Team USA aircraft livery that will be in use all summer in honor of the 2024 Olympic and Paralympic Summer Games in Paris. The Team USA-inspired A350 commemorates Delta’s eight-year partnership with the United States Olympic and Paralympic Committee, which runs through the 2028 Olympic and Paralympic […]

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Play Hockey Team IP

Play Hockey Partners with Team IP

Youth hockey event organizer Play Hockey has announced a new partnership with Team IP. The agreement will make Team IP the official awards and gifts supplier of Play Hockey, which provides experiences to more than 100,000 youth hockey players at 105 events. “Play Hockey is excited to deliver more memorable experiences for our athletes and […]

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FIBA3x3 Lagerfeld

FIBA 3×3 Announces Collaboration for 2024 Season

The FIBA 3×3 season will be collaborating with Karl Lagerfeld with 3×3 players from different teams and countries. “We are delighted to partner with Karl Lagerfeld for this exclusive collaboration, which will engage new audiences in 3×3 basketball,” said Alex Sanchez, FIBX 3×3 managing director. “Together, we share a commitment to innovation and to embrace […]

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SailGP

SailGP Expands Partnership with Sonesta International Hotels

SailGP has expanded its partnership with Sonesta International Hotels, which will become the official hotel partner of the United States SailGP Team, including for upcoming Season 4 U.S. SailGP events this year in New York and San Francisco. Sonesta International Hotels will provide premium stays and unique experiences for the U.S. SailGP Team, SailGP fans […]

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2023 TOUR Championship East Lake Atlanta NetJets First 1st Tee Bleachers
The TOUR Championship at East Lake Atlanta NetJets First Tee Bleachers will be one of the premium hospitality spots for the Tour Championship this year.

Tour Championship Debuts New Shared Hospitality Option for 2024

The Georgian will be a new upscale shared hospitality option to round out the full hospitality program for the PGA Tour’s 2024 Tour Championship at East Lake Golf Club in Atlanta from August 28 through September 1. Alongside East Lake Golf Club’s full-scale course renovation, the tournament will have a reimagined hospitality program with the […]

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PGA Tour crop

PGA Tour, Omni Hotels & Resorts Extend Partnership

The PGA Tour and Omni Hotels & Resorts have extended its official marketing partnership designating Omni as the official hotel and resort of the Tour and Champions Tour, both through 2028. “Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour,” said Dan Surette, chief sales officer at Omni. “Our growing […]

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Las Vegas shirt sleeve sponsor
Marcus Tavernier of Bournemouth with Las Vegas shirt sleeve sponsor.

Las Vegas Convention and Visitors Authority Announces Partnership with AFC Bournemouth

The Las Vegas Convention and Visitors Authority has announced an official partnership with Premier League club AFC Bournemouth which will include the “Visit Las Vegas” logo featured on the team’s training kit, in-stadium exposure and matchday activations as the club’s official travel destination. The team’s connection to Vegas started in 2022 when Bill Foley, owner […]

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