Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Abbott World Marathon

Abbott World Marathon Majors Partners with Marathon Tours & Travel

Abbott World Marathon Majors has announced Marathon Tours & Travel as its first official travel agency and tour operator. MTT’s Six Star hopeful packages will be offered to runners successful in the Abbott WMM draws for a place in the 2024 BMW Berlin Marathon, Bank of America Chicago Marathon and TCS New York City Marathon. […]

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Football

USA Football Announces Partnership with Under Armour

Two large partnerships have been announced in football, as a pair of major brands are aligning themselves with the sport. USA Football, the sport’s governing body in the United States, has announced a multi-year partnership with Under Armour through the 2028 Summer Olympic Games in Los Angeles. The sportswear company is the new official and […]

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Kissimmeee Brighton Hove

Experience Kissimmee Partners with Brighton & Hove Albion

Experience Kissimmee has announced a multi-year partnership with Brighton & Hove Albion, which finished the recent Premier League season in 11th place. The collaboration represents Experience Kissimmee’s first combined club deal in the English Premier League and Women’s Super League. Under this agreement, Experience Kissimmee gains promotional rights as a sleeve partner on the men’s, […]

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Burnley Visit Detroit

Visit Detroit Announces Partnership With Burnley

Visit Detroit has announced a long-term partnership to become the official U.S. destination partner of Burnley FC, the English club that will play next season in the Championship and is one of the founding members of the English Football League. The partnership included Visit Detroit as the Clarets shirt partner at last weekend’s The Soccer […]

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PLL Kayak

PLL Partners with Kayak for League Travel

The Premier Lacrosse League powered by Ticketmaster has partnered with travel search partner Kayak, as the official travel partner of the the league. The league will be the first professional sports organization to book its league and corporate travel through Kayak for Business – Kayak’s platform for simplified corporate travel. “We pride ourselves on bringing the worlds’ best lacrosse players […]

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USA-Fencing-Logo

Hilton Becomes Official Hotel Partner of USA Fencing

USA Fencing has signed a multiyear partnership with Hilton as the official hotel partner of the national governing body. Starting later in 2024, USA Fencing’s more than 40,000 members and their families will have access to discounted room rates for stays at Hilton properties while traveling for the more than 130 USA Fencing-sanctioned events across the […]

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Delta Team USA

Delta Unveils Team USA-Inspired Airbus Ahead of 2024 Olympics

Delta Airlines has unveiled a custom Airbus A350 Team USA aircraft livery that will be in use all summer in honor of the 2024 Olympic and Paralympic Summer Games in Paris. The Team USA-inspired A350 commemorates Delta’s eight-year partnership with the United States Olympic and Paralympic Committee, which runs through the 2028 Olympic and Paralympic […]

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Play Hockey Team IP

Play Hockey Partners with Team IP

Youth hockey event organizer Play Hockey has announced a new partnership with Team IP. The agreement will make Team IP the official awards and gifts supplier of Play Hockey, which provides experiences to more than 100,000 youth hockey players at 105 events. “Play Hockey is excited to deliver more memorable experiences for our athletes and […]

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FIBA3x3 Lagerfeld

FIBA 3×3 Announces Collaboration for 2024 Season

The FIBA 3×3 season will be collaborating with Karl Lagerfeld with 3×3 players from different teams and countries. “We are delighted to partner with Karl Lagerfeld for this exclusive collaboration, which will engage new audiences in 3×3 basketball,” said Alex Sanchez, FIBX 3×3 managing director. “Together, we share a commitment to innovation and to embrace […]

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SailGP

SailGP Expands Partnership with Sonesta International Hotels

SailGP has expanded its partnership with Sonesta International Hotels, which will become the official hotel partner of the United States SailGP Team, including for upcoming Season 4 U.S. SailGP events this year in New York and San Francisco. Sonesta International Hotels will provide premium stays and unique experiences for the U.S. SailGP Team, SailGP fans […]

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