Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Music City Bowl game will get a new naming rights sponsor starting with the 2020 event as TransPerfect will be a multiyear sponsor. The Music City Bowl has been played since 1998 in Nashville, Tennessee, at Vanderbilt University before moving to Nissan Stadium, the home of the Tennessee Titans. It has been sponsored by […]
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The future home of the Los Angeles Rams and Los Angeles Chargers has another big name that will be hanging outside one of its entrances. SoFi Stadium and Hollywood Park named Pechanga Resort Casino as the newest founding partner of the new 70,000-seat stadium and 298-acre development, giving the casino the naming rights to a […]
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The NFL’s Raiders, ahead of their imminent move to Las Vegas, have signed another naming rights sponsor for the team’s arrival in Nevada, this time with a healthcare provider whose name will adorn the team’s practice facility and team headquarters. The Intermountain Healthcare Performance Center will open in the summer of 2020 and is named […]
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The Collegiate StarLeague will have HyperX as its presenting sponsor for the 2019–2020 CSL season, concluding with April’s Grand Finals at the HyperX Esports Arena in Las Vegas. The partnership will bring HyperX gear to over 60 CSL events over the next 12 months, including a series of on-campus events and the CSL Fighting Game […]
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One of this season’s upcoming bowl games will have a new name in place as TicketSmarter has become title sponsor of the Birmingham Bowl. The agreement is for multiple years starting with the 2020 game on January 2 on ESPN at Legion Field in Birmingham, Alabama. “We are honored and excited to partner with ESPN […]
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Airbnb has signed sponsorship agreements with the International Olympic Committee and the International Paralympic Committee through 2028, a move aimed at offering alternative housing options around the Olympic and Paralympic Games. The deal with the IOC includes accommodation provisions that are expected to reduce costs for Olympic Games organizers and stakeholders, minimize the need for […]
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NASCAR is partnering with HotelPlanner as its official online booking partner with its travel hotel booking platform now available for NASCAR’s corporate offices and to serve as a resource for the industry and its fans. As a key part of the partnership, HotelPlanner will have a customized hotel booking platform on NASCAR’s website that searches […]
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The home of the ECHL Kelly Cup champions Cincinnati Cyclones has a new name, with the facility’s naming rights purchased by Heritage Bank. The Heritage Bank Center’s naming rights have been up for bid since the summer. Heritage Bank Chairman Chris Caddell said at a press conference that the contract is a 10-year deal but […]
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The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]
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Disabled Sports USA has announced a national partnership with Citi through 2020 to help bring adaptive sports opportunities to people with disabilities in communities nationwide. Under terms of the deal, Citi will provide funding to local DSUSA chapters and the bank’s U.S. employees will volunteer to support community-based adaptive sports programs in 14 communities in Arizona, […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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