Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
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Legends has added a global partnership division and will have it by run by Chris Hibbs, the former chief commercial officer for the sports and entertainment agency’s representation of SoFi Stadium, which is finishing construction as the upcoming home of two National Football League teams. The brand will be called Legends Global Partnerships and will […]
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The Philadelphia Union‘s stadium will be named Subaru Park as part of a multiyear partnership between the Major League Soccer team and the automaker, with a series of other charitable programs as part of the agreement. In what is the first partnership for the automaker, Subaru will become the official and exclusive automotive partner of […]
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U.S. Club Soccer has announced a partnership with Verizon that will see the technology company’s entrance into the youth soccer landscape as the official innovation and 5G partner of the youth sports organization. The company will also become the presenting sponsor of the id2 Program and Player Development Program (PDP), and will supporting other U.S. Club Soccer programs […]
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Allegiant Airlines has become the official airline of the Indianapolis Colts in a partnership that will see the carrier have a branded section of the NFL team’s home stadium. Allegiant has been an airline sponsor of the Colts since 2015, but this multiyear agreement renames the upper terrace level of Lucas Oil Stadium as the […]
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On the heels of the Oakland Raiders officially becoming the Las Vegas Raiders, the NFL team has announced that MGM Resorts International will become an official gaming partner, a founding partner of Allegiant Stadium and an official home of the team’s pre- and post-game party. Under terms of the deal, MGM Resorts will have prominent […]
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The NHL team in Seattle does not yet have a nickname, but it does have a big-name sponsor and partner. Alaska Airlines will be the official airline and founding partner of the hockey team, with a 36,000-square-foot space at the main entrance to the south side to the team’s New Arena at Seattle Center renamed […]
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Rocket Mortgage by Quicken Loans has announced a multiyear sponsorship deal with the National Football League, making it the league’s first mortgage sponsor. The agreement will begin during Super Bowl LIV with the company introducing the Rocket Mortgage Super Bowl Squares Sweepstakes – billed as the largest official game of Super Bowl squares in history. […]
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Florida Atlantic University’s home for men’s and women’s basketball plus women’s volleyball will now be known as RoofClaim.com Arena after a 10-year sponsorship agreement worth $5 million to the Conference USA athletic program. The athletic center formerly known as FAU Arena is a 5,000-seat arena that opened in 1984, with men’s basketball and volleyball moving […]
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The home of American Hockey League team Syracuse Crunch will be known as the Upstate Medical University Arena at Onondaga County War Memorial as part of an 11-year, $2.7 million sponsorship agreement that includes naming rights in addition to continued team sponsorship. The naming rights element includes Upstate’s name on major exterior and interior signage […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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