Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Fans of King’s Hawaiian are in for a treat at four NASCAR-owned venues as the racing series and baking company announced a multiyear deal for an official track partnership. Under terms of the deal — the bakery’s first in motorsports — King’s Hawaiian will secure naming rights to dining areas at Daytona International Speedway, Kansas […]
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Guaranteed Rate has expanded its relationship with B.A.S.S. and will serve as the title sponsor for four Bassmaster Elite Series events in 2021 starting with the season-opening Bassmaster Elite at Tennessee River, February 25–28. The three other events are the Bassmaster Elite Series at Pickwick Lake, Alabama, March 18–21; Bassmaster Elite at Lake Fork, Texas, […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
Continue ReadingB.A.S.S. is expanding its partnership with AFTCO to be a supporting sponsor for the Bassmasters Tournament Trail, outfitting all staff and marshals at the event. The company will also remain as the title sponsor for the Elite Series season-opener. As a supporting sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College […]
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Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]
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Like a shopper going for a value combo, the Ball Corporation has expanded on its partnership with Kroenke Sports & Entertainment that will stretch across two continents, three cities and is highlighted by a new naming rights deal for the home of three professional sports franchises in Denver, Colorado. The home of the NBA’s Denver […]
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The Gasparilla Bowl will have a new title sponsor in Union Home Mortage for the ESPN-backed bowl in Tampa, Florida, at the home of the Tampa Bay Buccaneers. The Union Home Mortgage Gasparilla Bowl will be played this year at Raymond James Stadium as part of a multi-year title sponsorship. This year’s game will be […]
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The Pittsburgh Penguins and First National Bank have agreed on a major partnership agreement that includes a significant FNB presence at PPG Paints Arena. Beginning with the 2020–2021 National Hockey League season, fans can watch games from a premium seating club on the west side of the arena and will enter through the branded entrance […]
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The Premier League is the most-watched sports league in the world, broadcast to over 200 countries each season. With more than $11 billion in global media rights agreements each year, its growth the past three decades is the envy of every league or sports organization in the world. Being able to partner with a Premier […]
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The National Hockey League has reached a multiyear deal to name Fastenal as the official maintenance, repair and operations partner for the league through the 2023–2024 season, a partnership that will also extend to ice rinks across North America. Maintenance, repair and operations (MRO) encompasses the wide-ranging products and services needed to keep venues up […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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