Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

LouisianaField

Louisiana Football Makes Naming Rights Deal With Local Hospital

University of Louisiana Athletics has agreed to a $15 million, 15-year naming rights deal with Our Lady of Lourdes Regional Medical Center for the planned renovation of Ragin’ Cajuns football, which finished the 2020 season ranked No. 15 in The Associated Press Top 25. The completed project, Cajun Field at Our Lady of Lourdes Stadium, […]

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LowerFieldColumbus

Columbus Crew Announce Naming Rights Deal with Lower.com

The third Major League Soccer stadium to open this season has finally revealed its naming rights sponsorship, as the Columbus Crew’s downtown venue will be called Lower.com Field after the MLS team signed a long-term partnership with the local fintech company. Lower.com Field is set to open when the Crew host the New England Revolution […]

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Orlando City Stadium

Orlando City, Orlando Health Announce Training Ground Naming Rights Deal

Orlando City Soccer Club and Orlando Health have announced the continuation of their long-standing partnership that includes naming rights for the training facilities for both Major League Soccer club Orlando City SC and the National Women’s Soccer League’s Orlando Pride. Orlando City’s facility will be the Orlando Health Training Ground at Osceola Heritage Park while […]

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US Swim Trials
Swimmers train at the 2016 U.S. Olympic swimming trials in Omaha, Nebraska. (AP Photo/Mark J. Terrill)

USA Swimming Partners with Fanatics on Merchandise

As the rescheduled Olympic and Paralympic Summer Games in Tokyo approach in just a few months and with less than a year to go before the Olympic and Paralympic Winter Games in Beijing, national governing bodies are finalizing new partnerships — or extending existing ones — ahead of what for many NGBs is the biggest […]

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VisitFortWorth

Visit Fort Worth Partnering with ITS TripEvents

Visit Fort Worth has announced a partnership with ITS, a travel technology company, that will help travelers reconnect with events. The partnership makes Visit Fort Worth the first destination marketing organization to feature the TripEvents product in promotions for events that include the PGA Tour’s Charles Schwab Challenge, USA Gymnastics events and the Bassmaster Classic. Visit […]

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Wynn-Field-Club-Anthony-Mair
Wynn Field Club at Allegiant Stadium Photo Credit: Anthony Mair

Wynn Field Club to Debut Nightlife Experience in the End Zone at Allegiant Stadium

Las Vegas’ Allegiant Stadium will have a new club concept created by Wynn Resorts at field level spanning the length of one of the end zones for Las Vegas Raiders games starting this fall. As the Official Nightlife Partner of the Las Vegas Raiders and Allegiant Stadium and an Official Gaming Partner of the Raiders, […]

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VerizonOVG

Oak View Group Names Verizon as 5G and Technology Partner

Oak View Group is partnering with Verizon to become the exclusive 5G and wireless partner New York’s UBS Arena, Seattle’s Climate Pledge Arena and Palm Springs’ Coachella Valley Arena. The deal will bring 5G Ultra Wideband to the arenas, which will have the ability to use the technology for public safety, access, concessions, crowd management […]

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MajorLeagueBaseball

MLB Expands Spectrum Solutions Partnership for 2021 Minor League Season

Major League Baseball has expanded its partnership with Spectrum Solutions, LLC to facilitate a COVID-19 testing program throughout the 2021 Minor League Baseball season, supplying all 120 teams with saliva collection kits for all player and staff testing. Minor League health and safety protocols include laboratory PCR testing of players and staff members multiple times […]

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Avaya Stadium
San Jose Earthquakes

San Jose Earthquakes, PayPal Agree to 10-Year Stadium Naming Rights Partnership

The San Jose Earthquakes have signed a 10-year naming rights sponsorship agreement for its stadium with PayPal Holdings, making the Major League Soccer club’s home known as PayPal Park. PayPal Park will feature a 250-seat reserved section for underserved members of the community and provide them with access to complimentary tickets and transportation to and […]

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BillsHighmarkStadium

Buffalo Bills Announce Highmark Blue Cross Blue Shield of Western New York as Stadium Naming Rights Sponsor

The Buffalo Bills officially announced that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner for Bills Stadium. Effective immediately, the home of the Bills will now be named Highmark Stadium. “We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner […]

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