Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Lawmakers in Louisiana have approved a naming-rights deal that will see the home of the New Orleans Saints become known as the Caesars Superdome in what is reportedly a 20-year contract worth at least $138 million dollars. Louisiana’s Joint Legislative Committee on the Budget approved the naming rights agreement without objection last week. The Superdome […]
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Enmarket, a chain of convenience stores in the Southeast, has signed a 15-year naming rights deal for the new arena in Savannah, Georgia, that will open in January and be run by Oak View Group. The 9,500-seat venue costs $165 million. It will be home to a future ECHL expansion team plus concerts and other […]
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Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]
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One of the longstanding stops on the WTA Tour in Charleston, South Carolina, will have a new name. Credit One Financial, the parent company of Credit One Bank, has signed a multiyear naming rights sponsorship with Charleston Tennis, LLC, which includes title partner rights at Credit One Stadium located at the LTP Daniel Island tennis […]
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The Phoenix Suns and Phoenix Mercury have announced a long-term partnership with Footprint, a material science company, that includes naming rights and product integration within the team’s downtown Phoenix arena. The Footprint Center will host fans for Suns and Mercury games with food served in Footprint’s biodegradable, compostable and recyclable products. The venue will also […]
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The Seattle Kraken’s training center has been unveiled as the Kraken Community Iceplex with local corporate titan Starbucks serving as its community impact partner. The three-rink Iceplex is on track to open by September as a purpose-driven center by advancing inclusion and equity in the Northgate neighborhood. Along with being the latest NHL team’s training […]
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NASCAR and iRacing.com have agreed to a new partnership that will grant the developer of PC-based racing simulations the title of “official simulation partner of NASCAR,” elevating a relationship that had been classified previously as a licensing deal. The partnership will allow the two groups to work closer on promoting various eNASCAR series that live […]
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The PGA Championship’s move to the weekend before Memorial Day two years ago has paid off through even more attention paid to a tournament that is one of golf’s four major championships. And that attention surged to new levels last month when this year’s event at Kiawah Island, South Carolina, was shockingly won by Phil […]
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No, this is not a joke. SoFi Stadium and Jimmy Kimmel have entered into a multi-year partnership to appoint the late-night host the official naming rights partner of LA Bowl, renaming the collegiate bowl game the Jimmy Kimmel LA Bowl. Held at SoFi Stadium in Inglewood, California, the Jimmy Kimmel LA Bowl will feature Mountain […]
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The Winnipeg Jets will play at a newly-named venue after a 10-year naming rights deal was agreed to between Canada Life and the team’s owners, True North Sports + Entertainment, that will see the home of the Jets and AHL’s Manitoba Moose renamed to Canada Life Centre. The arena typically hosts more than 140 events […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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