Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

JetBlue Islanders

JetBlue Partners with UBS Arena and the New York Islanders

JetBlue has announced a multi-year partnership with UBS Arena and the New York Islanders as its Official Domestic Airline Partner. To kick off the partnership, the airline held a Terminal 5 takeover at JFK Airport on Wednesday, featuring Islanders Legend and four-time Stanley Cup Champion Butch Goring along with the Islanders mascots Sparky and Nyles […]

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201900831 Around the Grounds – Day6
Arthur Ashe Stadium during sunset at the 2019 US Open. (Photo by Cesarin Mateo/USTA)

U.S. Open Setting Premium Hospitality Records

Labor Day weekend in New York City often means taking a trip to Flushing Meadows to check out the U.S. Open at the USTA Billie Jean King National Tennis Center. And while general attendance tickets are cheap by big-event standards, the organization has also been adding some exclusive offerings that have traditionally been the purview […]

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Big Ten Hilton

Hilton Named Official Hotel Partner of Big Ten Conference

Hilton will be the official hotel partner of the Big Ten Conference, the league announced on Thursday, with Hilton becoming the presenting sponsor of Saturday prime time football games on the Big Ten Network. The Big Ten Conference will have access to discounted room rates at Hilton properties throughout the year for employees, student-athletes and […]

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Destination Sport Brentford

Brentford FC Partners with Destination Sport Group

Brentford FC of the English Premier League has announced a multi-year partnership with Destination Sport Group and Sportsbreaks.com to provide the club with travel management support for teams and staff and create experiences for fans at the Gtech Community Stadium. “This partnership shows how far we’ve come in growing our fanbase in the UK and […]

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Jaguars Corporate Traveler

Jacksonville Jaguars Partner with Corporate Traveler

The Jacksonville Jaguars and Corporate Traveler have announced a multi-year deal which will see Corporate Traveler serve as the team’s official travel management company, supporting the organization with its travel needs throughout the year. “As an organization with an international reach, the Jaguars are always on the move,” said Mark Sirota, senior vice president of […]

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Discover Long Island Islanders

Discover Long Island Partners with New York Islanders, UBS Arena

Discover Long Island has announced an agreement with UBS Arena and the New York Islanders that recognizes Discover Long Island as the official domestic tourism partner of UBS Arena and the Islanders. “We are incredibly excited to be joining forces with the home of one of the most storied franchises in the NHL,” said Kristen […]

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WNBA Delta

Delta Becomes Official Airline Partner of WNBA

The WNBA and Delta Airlines have announced a multiyear partnership, making Delta the league’s official airline partner. Delta will utilize travel-related storytelling through WNBA media including broadcast, digital, print and social media. Earlier this season, Delta expanded its WNBA charter program relationship as the league introduced a full charter program as it now carries all […]

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Las Vegas Formula 1 Partnership

Las Vegas Convention and Visitors Authority Partners with Formula 1

Las Vegas Convention and Visitors Authority has announced a partnership with Formula 1, making the organization an Official Partner of Formula 1. The official destination marketing organization of Southern Nevada are founding partners of the Formula 1 Heineken Silver Las Vegas Grand Prix. This new partnership aims to strengthen the relationship between F1 and Las […]

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Dick’s Sporting Goods Olympics

Dick’s Sporting Goods Announces Partnership with Team USA and LA28

Dick’s Sporting Goods will be an official sporting goods retail provider for LA28 and Team USA in an agreement announced on Tuesday ahead of the Olympic and Paralympic Summer Games in Paris. Dick’s will serve as an official supporter of Team USA for the 2024 Olympic Summer Games in Paris along with the 2026 Winter […]

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Southwest SEC

Southwest Airlines Partners With Southeastern Conference

Southwest Airlines will be the official airline of the Southeastern Conference after agreeing to a multi-year partnership to highlight SEC football, men’s and women’s basketball, baseball, softball, gymnastics and women’s soccer. Southwest is hosting the Flex Your Fandom Sweepstakes, offering entrants an opportunity to win an experience to the SEC Football Championship. Southwest created additional […]

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