Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

2025 CONCACAF Gold Cup Football
NRG Stadium in Houston will be one of the sites for the 2026 FIFA World Cup. (AP Photo/Eric Gay, File)

NRG Energy Signs on as Official Houston Supporter for FIFA 2026 World Cup

The FIFA World Cup 26 Houston Host Committee has announced NRG Energy as its first local host city sponsorship ahead of the stadium’s seven matches in next summer’s tournament. The matches will be at what is commonly known as NRG Stadium but for FIFA sponsorship purposes will be referred to as the Houston World Cup […]

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Birmingham FC Birmingham CVB

Birmingham City FC Partners with Greater Birmingham CVB

Birmingham City Football Club, an English football club in League One, has announced a partnership with the Greater Birmingham Convention & Visitors Bureau, the official tourism and marketing organization for the Alabama destination. The GBCVB logo will be featured on the back of Birmingham City uniforms until the end of the 2026–2027 season. The partnership […]

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SailGp Accor Hotels

SailGP, Accor Hotels Announce Global Partnership

SailGP will have Accor as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement. Accor’s partnership with the sports organization comes along with its sponsorship of the France SailGP team which started in 2023 and will last through 2028. The French hospitality group will have […]

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Let’s Do This HotelPlanner

Let’s Do This Partners with HotelPlanner

Let’s Do This, a booking platform for endurance and adventure events, has partnered with travel technology company HotelPlanner. The collaboration will see HotelPlanner’s infrastructure integrate hotel booking options into the Let’s Do This system. The integration is expected to roll out this year, with select events offering bundled ticket-and-hotel packages soon after. “HotelPlanner’s cutting-edge technology […]

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SailGP Event 1 Season 2025 Dubai
The U.S. SailGP Team helmed by Taylor Canfield sails past the technical area during a practice session ahead of the Emirates Dubai Sail Grand Prix in November 2024. Photo by Felix Diemer for SailGP.

United States SailGP Team Partners with Nirvana

The United States SailGP Team has announced a partnership with Nirvana to assist with the team’s travel, accommodations and logistics for SailGP events throughout the 2025 season. Nirvana will serve as the Official Travel Management Supplier for the team and will book the team’s travel and accommodation across all events. The fifth season of SailGP […]

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World Curling Gray Dawes

World Curling Partners with Gray Dawes

World Curling has partnered with travel and hospitality company Gray Dawes, making it the Exclusive International Travel partner of World Curling with an initial two-year agreement. Gray Dawes will provide support for junior curling, becoming an official sponsor of the 2026 and 2027 World Junior Curling Championships. “World Curling are excited to welcome Gray Dawes […]

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MLB Japan Airlines

MLB Partners With Japan Airlines Ahead of 2025 Tokyo Series

Major League Baseball has entered into a global partnership agreement with Japan Airlines ahead of the MLB Tokyo Series in March featuring the Los Angeles Dodgers and Chicago Cubs. As part of the collaboration, Japan Airlines will launch the “JAL MLB Tokyo Series Boarding Campaign,” running through February 2025. Passengers who take two domestic flights […]

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World Aquatics Sony

World Aquatics, Sony Launch Official Technology Partnership

World Aquatics and the Sony Corporation have announced a four-year partnership under which Sony will support all World Aquatics competitions held through to the end of 2028 as an official partner, starting with this week’s World Aquatics Swimming Championships (25m) in Budapest. Working alongside World Aquatics, Sony photographers will document marquee World Aquatics events, sharing […]

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Emirates Australian Open

Australian Open and Emirates Airlines Renew Global Partnership

Emirates Airlines will remain the official airline of the Australian Open until 2029, with this year marking a decade of the existing partnership that will expand next year into local communities in need. Emirates and the Australian Tennis Foundation will partner on an initiative funded by the airline’s ‘Force for Good’ program. Emirates is investing […]

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SailGP Emirates
Emirates branding will appear on all SailGP vessels during two events in the 2025 season. (AP Photo/Damian Dovarganes)

SailGP Announces Emirates as Global Airline Partner

Emirates Airlines will be a sponsor for SailGP for the next five seasons which will see the company become the exclusive Global Airline Partner of the annual championship plus adding the title sponsorship for one of the season’s marquee events. Emirates will continue as title partner of the Dubai Sail Grand Prix in Mina Rashid […]

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