Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
South Dakota State University’s Frost Arena, home for the basketball, wrestling and volleyball teams of the Jackrabbits, will be rebranded as First Bank & Trust Arena after the local banking institution committed $20 million to the venue’s renovations. The $20 million is the largest single gift in the history of South Dakota State. The project, […]
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Officials of Breeders’ Cup Limited and PNC Bank have announced a multi-year agreement making PNC the official banking service provider and official credit card processor of the Breeders’ Cup World Championships starting this year in Del Mar, California, and continuing in Lexington, Kentucky, in 2022. The 2021 Breeders’ Cup World Championships is November 5–6 at […]
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Cal Athletics has announced the first collegiate cryptocurrency naming rights sponsorship in which its football field will be known as FTX Field at California Memorial Stadium in a $17.5 million deal that will be paid in full in cryptocurrency. In addition to field-naming rights, the relationship will feature on-field branding and branding on athletics press […]
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The Rock ‘n’ Roll Running Series has announced Heineken USA as the as the series’ official non-alcoholic beer partner for the Rock ‘n’ Roll Running Series. The new partnership will feature a Heineken 0.0 Beer Garden at the Finish Line Festival of Rock ‘n’ Roll Running Series events through 2022. Runners and spectators at each […]
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USA Climbing, off a silver medal performance in the sport’s Olympic Summer Games debut in Tokyo, has announced a sponsorship partnership with Prudential Financial. Prudential’s sponsorship is aimed at building talent, supporting training and travel for international competitions, as well as elevating the team’s presence and success globally. The partnership will help shape the next […]
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The San Francisco 49ers have unveiled a new Levi’s Stadium club space driven by the team’s partnership with Cache Creek Casino Resort and the Yocha Dehe Wintun Nation, with a 1,400 square-foot club located inside the northwest field tunnel between the visiting team locker room and the field entrance, providing exclusive views of the players […]
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League of Legends has an official cryptocurrency sponsor after the game’s publisher, Riot Games, agreed to a sponsorship deal with cryptocurrency exchange FTX. The reported seven-year deal will grant FTX branding and sponsorship rights across LCS platforms. The branding will be on LCS broadcasts; player net worth, total team gold and gold graphs will all […]
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USA Cricket has announced an 18-month partnership with Sistar Mortgage, a nationwide mortgage provider from Detroit, that will see the business become the principal sponsor for the men’s and women’s senior and U19 teams. Sistar Mortgage will also be appointed as the first founding partner of USA Cricket’s new domestic cricket structure for women and […]
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Sabertooth Sports and Entertainment has announced that its event center in Clarksville, Tennessee, will be called the F&M Bank Arena after a naming-rights deal was agreed to with the local bank. Construction continues after ground broke on the facility in November 2020 and the venue is scheduled to open during the 2022-23 season. Sabertooth Sports […]
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The Oklahoma City Thunder’s downtown arena has a new name after a 15-year naming rights partnership was agreed to with Paycom, one of the largest companies in the state of Oklahoma. The name change takes effect immediately, with exterior signage to be completed in time for the start of the 2021-22 season. For the new […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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