Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Kentucky Derby has trademarked the phrase “The Most Exciting Two Minutes in Sports” as its main marketing slogan, but Derby week at Churchill Downs is much more than those two minutes. The Derby is run May 7, but it’s officially a week-long event that leads up to those two minutes, with plenty to keep […]
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Naming rights could be coming to the iconic Dodger Stadium as part of a partnership between the Los Angeles Dodgers and sports marketing agency SportFive. As part of the partnership, SportFive will look to secure two marquee corporate partner positions for the seven-time World Series champions, the field presenting partner to Dodger Stadium and a […]
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Riot Games has announced a multi-year partnership with soft drink giant Coca-Cola that includes Wild Rift Esports and League of Legends: Wild Rift. The company is a worldwide founding partner of Riot Games, publisher of League of Legends. “We know that mobile gaming is a critical part of the future of gaming and we are […]
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Covenant Health has been selected as the health and wellness partner for Morristown Landing, a Tennessee facility with 100,000 square feet of fitness, premium aquatics, recreation and event space scheduled to open in winter 2022. The partnership involves a 10-year sponsorship and leasing agreement connecting the two organizations. Covenant Health will open a cardiac rehab […]
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The International Olympic Committee and Deloitte have signed a 10-year, five-Games partnership through 2032. Under terms of the deal, Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the Paris 2024, Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. As a Worldwide Olympic Partner, Deloitte […]
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The former home of the Los Angeles Lakers during its 1980s Showtime era as well as the Los Angeles Kings in Wayne Gretzky’s prime has a new name after a sponsorship deal with the Forum of Inglewood and Kia has been announced. The Kia Forum becomes the naming rights and official automotive partner of the […]
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Cal State-Northrdige has agreed to a 10-year partnership with Premier America Credit Union that includes the renaming of the university’s athletics facility after the company. The Matadome, home to CSUN’s men’s and women’s basketball and volleyball teams, will be rebranded to the Premier America Credit Union Arena. The partnership also includes Premier America being designated […]
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Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have announced a renewal of their partnership that will Toyota’s brand continue to receive prominent logo placement on the League of Legends player jerseys for Immortals Progressive and will now also be featured on jerseys worn by Immortals’ Wild Rift team. Among […]
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One of the world’s most famous soccer teams has rebranded its historic stadium and sold the naming rights for the first time as Barcelona announced a new partnership with Spotify, confirming months-long rumors. Terms of the deal were not released. Initial reports last month pegged the sponsorship at approximately $307.7 million. Spotify’s logo will appear […]
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Pikes Peak APEX has agreed to a two-year partnership with SRAM and its RockShox brand that will return as presenting sponsor of the 2022 and 2023 mountain bike events, Sports Strategies has announced. The 2022 Pikes Peak APEX presented by RockShox will take place September 22–25, drawing pros and amateurs for four days of riding […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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