Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Pittsburgh Knights and Zippo have released three custom away kit gaming decals for Rocket League and now available to purchase in-game via the Rocket League Esports Shop, a first for the esports franchise, one of its biggest sponsors and the esports space overall. It is the first in-game activation for Zippo and the first […]
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The New York Boulders of the Frontier League have renamed their ballpark Clover Stadium as part of a multi-year naming rights partnership with Fiserv, Inc., a provider of payments and financial services technology solutions. Founded in 2011 as the Rockland Boulders, the organization rebranded in 2020 as the New York Boulders as a member of […]
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USA Volleyball and Mizuno have announced a new multi-year partnership that will last through the 2028 Olympic and Paralympic Summer Games in Los Angeles. Mizuno will provide uniforms and apparel to all national teams, footwear to any athletes that choose, and will outfit all staff both at corporate functions and at USA Volleyball-owned amateur events. […]
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The home of baseball’s College World Series will be named Charles Schwab Field Omaha, representing the financial services company, through 2029. The Charles Schwab Corporation obtained naming rights for the stadium after its October 2020 acquisition of TD Ameritrade. The name change in Omaha will start effective in 2022 at the 24,000-seat baseball stadium with […]
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Ripken Baseball has signed Stewbowie Sports & Entertainment to exclusively represent its youth sports brand across all sponsorship sales. Stewbowie will provide strategic partnerships and advertising sales across all Ripken Baseball-owned properties and assets. “We’ve experienced incredible growth in the last few years and are looking for partners who want to build with us,” said […]
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The US Sailing Team has announced a partnership with YETI to work on eliminating the need for single-use plastics with the goal of a more environmentally conscious future. “YETI’s focus on the key areas of sustainability, community, and leadership mirrors the core missions of the US Sailing Team,” says Alan Ostfield, US Sailing chief executive […]
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The PGA of America has announced a strategic partnership agreement with Legends to operate and elevate on-site, online, licensing and corporate merchandising for the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. As part of the transition, the PGA’s merchandising and licensing department will become part of the Legends Global […]
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JMI Sports has entered an agreement with the Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track-and-field events, including the Millrose Games. JMI Sports will drive new revenue through strategic agreements for track-and-field events and competitions hosted at The Armory in New York City. Called the “Fastest […]
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USA Lacrosse has announced a multi-year collaboration with Farmers Insurance as the “Official Insurance Provider” of the national governing body with Farmers offering a portfolio of auto, home, renters, life, business and specialty insurance products that will be available to USA Lacrosse members. “We’re excited to work with such a well-established organization to offer our […]
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As the opening game for the New York Islanders approaches at its new UBS Arena, the financial behemoth that has its name on the venue is hoping to use that branding to attract new business to its latest financial division aimed at the sports market. “I was born and raised in New York City, less […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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