Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Las Vegas Convention and Visitors Authority has signed a partnership with FIFA making it a Regional Supporter in North America for the 2022 FIFA World Cup in Qatar, which started on Sunday morning. FIFA sold out all sponsorship tiers and inventory officially over the weekend. It has seven FIFA Partners and seven FIFA World […]
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USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris. “Our goal in this process was to identify an agency for the coming years that shares our values and […]
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The home for the Atlantic League’s Charleston Dirty Birds in West Virginia will have a new name as GoMart Ballpark will take effect starting with the 2023 season to start a 10-year deal. The stadium has been named Appalachian Power Park since its inception in 2005. It was home to the South Atlantic League’s West […]
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Anheuser-Busch has hopped on the pickleball craze, announcing that it has purchased a Major League Pickleball team for the 2023 season in a deal that will give the beverage giant a founding partnership with the larger MLP league and control over one of the league’s expansion teams. “We have a proud and longstanding history as […]
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Thorne HealthTech, a leader in developing a personalized approach to health and wellness, and Team Liquid, a worldwide professional esports organization, have announced Thorne is now the official health and wellness partner of Team Liquid and will offer pathways for personalized health and wellness through quizzes, health tests and nutritional supplements to support the Team […]
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As a six-year partnership with the Premier League’s West Ham United ended this spring, Experience Kissimmee and the Kissimmee Sports Commission started exploring the chance to have a new international presence that would allow them to continue promoting the Florida destination to as many corners of the world as possible. With that comes a landmark […]
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Real Salt Lake unveiled its new naming rights partner for the stadium that the club has played at since 2008 with Rio Tinto Stadium giving way to America First Field, connecting the club further to one of its inaugural commercial partners. “Since our inaugural game back in 2005, America First Credit Union has supported Real […]
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The University of Houston football stadium will remain TDECU Stadium through at least 2034 with a new financial investment exceeding $20 million, the school and financial credit union announced over the weekend. The agreement marks the most significant of its kind in the history of Houston athletics and broadens TDECU’s commitment to the University, Houston […]
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Vanderbilt’s football stadium will now be known as FirstBank Stadium as part of a 10-year naming rights deal. The deal begins immediately with the 2022 season and while the stadium has a new name, the field will continue to be known as Dudley Field. The pact extends beyond the stadium naming rights as it also […]
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The National Association of Intercollegiate Athletics has agreed to terms with both Mammoth Sports Construction and FieldTurf as its ‘Official Sports Construction and Architectural Design Firm’ and ‘Official Turf Partner,’ respectively, the first time that the NAIA has secured the partnership categories. “This partnership with both Mammoth Sports Construction and FieldTurf is historic for the NAIA,” […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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