Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
SailGP and Rolex have announced a 10-season partnership which will see the brand extend the relationship as the global presenting partner and as the exclusive official timepiece of the championship through to the end of Season 13. Rolex joined as a presenting partner from the launch of SailGP in 2018, which this May will reach […]
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American Honda Motor Co., Inc. and Topgolf have announced a multi-year partnership that will make the Honda and Acura brands the exclusive national official automotive partners and official vehicles of Topgolf. The American Honda–Topgolf partnership will feature Topgolf player activations, such as game play special offers and Honda and Acura Topgolf player programming. Additional elements […]
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FC Barcelona has signed a partnership agreement with Orlando-based subscription travel club Travel + Leisure GO as the organization’s official Travel Club Partner in the United States. Featuring bookable itineraries, Travel + Leisure GO is a membership for frequent travelers and now, FC Barcelona fans. As part of the partnership, Travel + Leisure GO plans […]
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USA Gymnastics has extended a partnership with one equipment supplier in American Athletic Inc., and added a new partner as another official equipment supplier in Spieth America, the national governing body announced this week. A partner of USA Gymnastics since 1963, AAI will continue to serve as the official supplier for the artistic development and […]
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USA Pickleball has announced a three-year partnership with sports surface company Sport Court. The agreement, which went into effect January 1, designates Sport Court as the Official Modular Tile Surface Partner of USA Pickleball. “With the demand for pickleball facilities higher than ever, we are thrilled to partner with a sports industry leader like Sport […]
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One of the biggest airline carriers in the United States is bringing back one of its most well-known sports marketing deals as Delta Airlines and the Utah Jazz announced this weekend that the NBA franchise’s home will be called The Delta Center starting in the summer of 2023. The naming rights deal is a return […]
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The San Francisco 49ers have announced United Airlines will be the presenting sponsor of the team’s 2022 playoff run. As the official airline of the 49ers, United is sponsoring a game day experience sweepstakes including flights to potential away games for the entirety of the playoffs beginning with the 49ers NFC Wildcard Game against the […]
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Major League Pickleball and Margaritaville have announced a title sponsorship, branding the league as “MLP by Margaritaville.” It is one of MLP’s largest commercial deals ever as Margaritaville will play a large part in the branding and strategy of on-site fan activations and entertainment. The 2023 campaign for MLP begins with the airing of the […]
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Visit Myrtle Beach has agreed to teamwide Name, Image and Likeness deals with the Marshall Thundering Herd and the University of Connecticut Huskies football teams ahead of the Myrtle Beach Bowl on Monday. The two schools will compete December 19 and per the partnership, players will have the opportunity to share their experiences in South […]
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Palladium Hotel Group and Real Madrid will renew their sponsorship agreement for the next three seasons, making Palladium Hotel Group an official sponsor and the official hotel chain of Real Madrid. The two organizations originally signed an agreement in 2019 and this extension will continue the alliance through the 2023–2025 season. “For all of the […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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