Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The new Premier Rugby Sevens will partner with Fox Sports to broadcast the men’s and women’s competition this fall. The inaugural events will be shown on FS1, FS2, the Fox Sports App and FoxSports.com. “When we founded PR7s, we envisioned the top North American players competing on a national stage to showcase the most electric […]
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Sports fans like being close to the action. But will they want to be this close? After the Tampa Bay Lightning secured their second consecutive Stanley Cup, the team’s official beer —Coors Light — announced it will sell the first brew ever made from the actual ice that the teams skated on during the final. […]
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The International Esports Federation has partnered with the North America Scholastic Esports Federation to use NASEF’s curriculum and programs help teachers leverage esports as a tool for education and career preparation. As part of the deal, IESF has appointed NASEF Executive Director Gerald Solomon as chair of the federation’s World Esports Education Commission. With the […]
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Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]
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Salesforce has announced a multiyear partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a deal with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology […]
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The USCX Cyclocross Series and Global Cycling Network have announced a global partnership to broadcast all races in the new series live and ad-free. As part of a multi-year agreement, each of the four rounds of the series will be streamed across the GCN+ subscription platform. The coverage will include eight races from four separate […]
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On Location will serve as the official hospitality provider for the Olympic and Paralympic Games in Paris (2024), Milan Cortina, Italy (2026), and Los Angeles (2028) under a deal announced with the International Olympic Committee, the International Paralympic Committee and the organizing committees of each of those upcoming Games. Under the agreement, fans and stakeholders […]
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Esports Entertainment Group has reached a multi-year deal with the Cleveland Cavaliers to be the official esports tournament platform provider of the NBA team. Under terms of the deal, Esports Entertainment Group will operate three co-branded esports tournaments annually for the Cavaliers using its Esports Gaming League platform. EGL’s services include the organization of esports […]
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USA Hockey has reached a multi-year partnership with AAA Club Alliance that designated AAA as the official travel provider of USA Hockey. Under terms of the deal, AAA will also become an official partner of USA Hockey. “It’s great to welcome AAA to our corporate partner family,” said Pat Kelleher, executive director of USA Hockey. […]
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The Baltimore Ravens and BetMGM have announced a multi-year partnership that will see BetMGM becoming the Ravens’ first official gaming partner, the latest in a string of NFL teams to capitalize on the spread of legalized sports betting throughout the United States. The parties will collaborate to create co-branded promotions for Ravens fans and BetMGM […]
Continue ReadingThe loss of Corey Peterson, @theonlycP, was a shock to many in the sports-events industry. A reflection here from @SportsTravel Executive Editor and Publisher Jason Gewirtz on his own relationship and the ones that many make in the industry.
The final day of TEAMS '24 featured four sessions that covered women's sports in the growing spotlight, the decade ahead in sports related travel, women's sports working toward NCAA championship sanctioning and Olympic sports that are ready for 2028.
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