Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]
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Wyndham Hotels & Resorts, with approximately 9,100 hotels spanning more than 95 countries, has announced a new multi-season partnership that makes it the Official Hotel Partner of Minor League Baseball. Through the relationship with Minor League Baseball, Wyndham Rewards members will this summer be able to redeem points for tickets to Minor League games, throwing […]
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Starlux Airlines, a Taiwan-based luxury carrier, has established a partnership with the Los Angeles Clippers that will see the airline designated as the Clippers official international airline partner. The partnership was announced as Starlux will begin five weekly flights from Los Angeles International Airport to Taipei with Starlux also opening a U.S. office in Los […]
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The National Football League and DAZN Group have agreed to a 10-year partnership to deliver NFL Game Pass International to sports fans around the world beginning with the 2023 season. NFL GPI enables fans outside the United States to watch every NFL matchup throughout the regular season and postseason, including the Super Bowl. “Growing the […]
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USA Gymnastics has extended a partnership with one equipment supplier in American Athletic Inc., and added a new partner as another official equipment supplier in Spieth America, the national governing body announced this week. A partner of USA Gymnastics since 1963, AAI will continue to serve as the official supplier for the artistic development and […]
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CES 2023 has invaded Las Vegas, with thousands of exhibitors and patrons spread out across the city as it celebrates its 25th year in Sin City. The sports session “What’s Next for the Creator Economy?” brought together a panel to discuss how brands are working with content creators to promote their products. The group, moderated […]
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Alliance Reservations Network has acquired Playbook365, a youth and amateur sports management platform for tournaments, leagues, clubs, showcases, tryouts and camps, with plans to create the youth and amateur sports industry’s first end-to-end travel management platform. The new service is expected to integrate with ARN’s lodging management platform, Group Productivity Solution. The acquisition is planned […]
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Ironman and Nirvana Europe Limited, a British-based sport travel agency, have extended and expanded their partnership across North America, Europe, and Oceania to provide travel and race experiences for athletes starting in 2023. Nirvana has been the official travel partner to the Ironman European Series since 2005. The enhanced partnership will provide athletes with a […]
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The Professional Triathletes Organization has announced a programming agreement with Fox Sports to televise highlights of PTO Tour races from the 2022 season next month. One-hour highlights shows of three races from the season will be shown on FS1 on December 17. The PTO is co-owned by the sport’s professional athletes. In 2023 and 2024, […]
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TeamSnap has acquired LeagueSide and will launch a new offering for brands to connect with the youth sports industry and bring access to sponsorship opportunities to 19,000 sports organizations that use TeamSnap’s platform. Financial terms of the transaction were not disclosed. The merger will offer brands direct access to digital and on-field sponsorship opportunities from […]
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Kentucky Sports Alliance has announced it has completed a major rebrand. The consortium of 15 Kentucky tourism-based organizations has joined under one umbrella to bring sporting events to the Bluegrass State.
Jamie Corr has been named the managing director at Burson Sports, a specialist sports practice based in Lausanne, succeeding Lars Haue-Pedersen, who is stepping down after more than 20 years of leading the agency.
The Sports Facilities Companies has acquired Firland Management as part of launching a new ice division, which includes a partnership with Central Park Conservancy which assumes the management of the Harlem Meer Center in New York City.
As the @NCAA enters the final month of its deliberation on which cities will be future hosts for hundreds of events across all three divisions, destinations around the country anxiously await news of the status of their bids.
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