NCAA Announces New Multiyear Partnership with Google Cloud
The National Collegiate Athletic Association, in partnership with Turner Sports and CBS Sports, has announced that Google Cloud will serve as its…
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Marriott Extends NBA Partnership
Marriott International has extended its partnership with the National Basketball Association to serve as the official sponsor of several events, including…
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Hilton and SI Play Partner to Launch Tourney Stay
Hilton and Sports Illustrated Play (SI Play) have partnered to launch Tourney Stay, a new service that utilizes SI Play’s existing Tourney Machine mobile platform…
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UFC Named Anchor Tenant of T-Mobile Arena
T-Mobile Arena in Las Vegas has entered into an extended multiyear agreement with UFC that names the mixed martial arts organization…
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Marriott Becomes Official NCAA Hotel Partner
Marriott International has announced that it will become an official NCAA corporate partner across all 90 NCAA championships. Under terms of the deal…
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Ironman and ITU Sign Cooperation Agreement
Ironman and the International Triathlon Union have agreed to a cooperation agreement to further develop and grow triathlon, including…
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Orlando Signs Partnership With International Champions Cup
Relevent Sports and Visit Orlando have announced a multiyear partnership…
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AEG and ESL Form Long-Term Deal To Broaden Esports
AEG and eSports company ESL have announced a strategic long-term global partnership that will align…
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UFC Sold to WME-IMG
WME-IMG has acquired UFC for a reported $4 billion. Silver Lake Partners and KKR will join WME-IMG as strategic…
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NCAA, CBS and Turner Announce Basketball Deal Through 2032
The NCAA has reached an eight-year, $8.8 billion extension of its multimedia rights agreement withCBS Sports and Turner to broadcast the Division I…
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Rob Stull, the newly elected president of @WorldPentathlon, says a venue for the sport in the 2028 Olympic Summer Games is among the top priorities as the international federation’s new president.
The 2025 Rady Children’s Invitational tournament in @SportsSDtourism will include the Kansas Jayhawks, Florida Gators, Providence Friars and Wisconsin Badgers.
AAU College Hockey’s 2025 National Championship will take place at the Community First Igloo in Jacksonville, Florida.
USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA.
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