International Triathlon Union Partners With Infront
The International Triathlon Union (ITU) has announced a partnership with Infront, a sports marketing company owned by Wanda Sports Group. Infront…
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Major League Baseball and Snapple Announce New Two-Year Partnership
Major League Baseball has partnered with Snapple, making the beverage company the official tea and juice drink of MLB starting with the 2018 season…
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Professional Bull Riders Launch RidePass Streaming Service
Professional Bull Riders has announced the launch of RidePass, a 24/7, over-the-top (OTT) digital streaming service that will feature more than 500 hours…
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NBA and Ticketmaster Extend Partnership
The National Basketball Association has announced an extension of its partnership with Ticketmaster. Currently, 24 NBA teams use Ticketmaster…
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LAFC Announces Partnership With YouTube TV
Los Angeles Football Club has announced a multiyear jersey sponsorship and broadcast deal with YouTube TV, a subscription service launched last April…
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United Airlines Reaches Naming Rights Deal for Los Angeles Memorial Coliseum
United Airlines and the University of Southern California have announced a 16-year naming rights agreement beginning August 2019 that will rename…
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ESPN to Broadcast NFL E-sports Events
Electronic Arts and the National Football League have announced they will team with ESPN and Disney XD for exclusive broadcasts of the upcoming…
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World Surf League and Facebook Announce Exclusive Partnership
World Surf League and Facebook have announced a partnership that makes the social media platform the exclusive digital home for WSL’s live events…
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PGA Tour Extends Deal With Hawaii Tourism Authority
The PGA Tour and the Hawaii Tourism Authority have reached a four-year extension of their official marketing partnership in a deal that will last…
Continue ReadingProfessional Bull Riders and Monster Energy Announce Partnership Expansion
Professional Bull Riders and Monster Energy have announced a partnership expansion in advance of PBR’s 25th anniversary season. Monster…
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Rob Stull, the newly elected president of @WorldPentathlon, says a venue for the sport in the 2028 Olympic Summer Games is among the top priorities as the international federation’s new president.
The 2025 Rady Children’s Invitational tournament in @SportsSDtourism will include the Kansas Jayhawks, Florida Gators, Providence Friars and Wisconsin Badgers.
AAU College Hockey’s 2025 National Championship will take place at the Community First Igloo in Jacksonville, Florida.
USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA.
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