LAFC Announces Partnership With YouTube TV
Los Angeles Football Club has announced a multiyear jersey sponsorship and broadcast deal with YouTube TV, a subscription service launched last April…
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United Airlines Reaches Naming Rights Deal for Los Angeles Memorial Coliseum
United Airlines and the University of Southern California have announced a 16-year naming rights agreement beginning August 2019 that will rename…
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ESPN to Broadcast NFL E-sports Events
Electronic Arts and the National Football League have announced they will team with ESPN and Disney XD for exclusive broadcasts of the upcoming…
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World Surf League and Facebook Announce Exclusive Partnership
World Surf League and Facebook have announced a partnership that makes the social media platform the exclusive digital home for WSL’s live events…
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PGA Tour Extends Deal With Hawaii Tourism Authority
The PGA Tour and the Hawaii Tourism Authority have reached a four-year extension of their official marketing partnership in a deal that will last…
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Professional Bull Riders and Monster Energy Announce Partnership Expansion
Professional Bull Riders and Monster Energy have announced a partnership expansion in advance of PBR’s 25th anniversary season. Monster…
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NCAA Announces New Multiyear Partnership with Google Cloud
The National Collegiate Athletic Association, in partnership with Turner Sports and CBS Sports, has announced that Google Cloud will serve as its…
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Marriott Extends NBA Partnership
Marriott International has extended its partnership with the National Basketball Association to serve as the official sponsor of several events, including…
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Hilton and SI Play Partner to Launch Tourney Stay
Hilton and Sports Illustrated Play (SI Play) have partnered to launch Tourney Stay, a new service that utilizes SI Play’s existing Tourney Machine mobile platform…
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UFC Named Anchor Tenant of T-Mobile Arena
T-Mobile Arena in Las Vegas has entered into an extended multiyear agreement with UFC that names the mixed martial arts organization…
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United Airlines will be the official global airline partner for Monumental Sports & Entertainment, which will allow for branding and integration with the NBA’s Washington Wizards, NHL’s Washington Capitals and WNBA’s Washington Mystics.
LakePoint Sports will host the 2024 National Youth Sports Summit on October 8 with a variety of speakers who will address topics shaping the $39 billion travel and youth sports industry through a variety of panels and discussions.
USA Baseball has launched Our Pastime’s Future Fund, which features seven donor tiers of support that range from $100 to $10,000 ahead of the sport’s return to the Olympic program.
It was during last season that the #NFL played its 50th regular-season game outside of the United States, 18 years after its first. It will certainly not take that long to get the next 50 under its belt.
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