Amgen Extends Deal to Sponsor California Cycling Race
AEG, the owner and operator of the Amgen Tour of California cycling race, announced it is renewing its agreement with Amgen…
Continue ReadingBreaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
AEG, the owner and operator of the Amgen Tour of California cycling race, announced it is renewing its agreement with Amgen…
Continue ReadingIronman has announced a new partnership with Ventum as the race series’ official global bike partner, as well as the official bike supplier…
Continue ReadingUSA Luge and Fast Radios, Inc. have extended their partnership through the 2022 Olympic Winter Games in Beijing. Headquartered in Naples, Florida…
Continue ReadingMonumental Sports & Entertainment and Events DC have announced that the convention and sports authority will become a sponsor of Wizards District Gaming, the NBA 2K League team operating out of Washington, D.C. “Cities are competing on a global level to drive tourism, new events and economic impact to their region—and esports is just another opportunity for […]
Continue ReadingThe Drone Racing League and insurance company Allianz have announced a five-year extension of their title sponsorship agreement of the DRL Championship Race Series as well as the launch of a new professional drone race that will be held at the Allianz Riviera stadium in Nice, France, on June 16. Additionally, the Drone Racing League announced a […]
Continue ReadingRunning USA has announced that longtime member imAthlete will serve as the organization’s official data insight partner. Headquarted in Los Angeles, imAthlete is a registration technology and date management platform offering various services to endurance events and athletes. “imAthlete is one of the clear leaders in this industry, a respected brand and a longtime supporter of Running USA,” […]
Continue ReadingNRG Sports, the San Francisco Shock and the University of California, Berkeley have announced a partnership, the first of its kind between a professional…
Continue ReadingThe NBA 2K League and Twitch have reached a multiyear partnership that will include live streams of all NBA 2K League games. The partnership represents…
Continue ReadingIronman has signed a multiyear partnership with Hoka One One that expands the relationship with the running shoe brand. The new deal makes…
Continue ReadingUSA Triathlon has renewed its partnership with Ashworth Awards through 2022. The manufacturer and supplier of custom awards, trophies and medallions…
Continue Reading