Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Major League Baseball, Nike and Fanatics have entered a new 10-year global partnership. Under the new deal, Nike will serve as the official uniform and footwear supplier of MLB starting in the 2020 season, with Fanatics serving as the manufacturer and distributor of fan gear. “Nike’s global brand and reputation as a leader in marketing and driving innovation makes […]
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Events DC, the convention and sports authority for the District of Columbia, has signed on to serve as the signature sponsor of the Overwatch League’s Washington Justice, which will begin its inaugural season on February 14. The announcement was made by Washington Esports Ventures, a company founded to purchase an Overwatch League team and build other […]
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USA Luge will slide for at least two more years with White Castle, agreeing to an extension on the fast food company’s sponsorship with the national governing body. Under terms of the deal, White Castle will continue as the title sponsor for USA Luge’s talent identification program, which is known as the White Castle USA […]
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U.S. Ski & Snowboard has announced a multiyear partnership with Orig3n, making the company the official genetics partner of the national governing body…
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USA Archery has partnered with FirstString, a custom bow string manufacturer based in Whiteland, Indiana. FirstString will serve…
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Fox Sports will televise the USBC Masters and U.S. Open bowling events as part of its Go Bowling! PBA Tour television package. The multiyear arrangement was announced by the Professional Bowlers Association, the United States Bowling Congress and the Bowling Proprietors’ Association of America at the BPAA Mid-Winter Summit in New Orleans. As part of the deal, Fox Sports will televise the U.S. Open live from […]
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IndyCar has announced that NTT, a global information technology and communications company, will become the series’ title sponsor starting in 2019. NTT replaces Verizon, which held the series title sponsorship since 2014. NTT will also become the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019. The […]
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Volkswagen will become the presenting automotive partner of U.S. Soccer through 2022 under a deal announced by Volkswagen of America Inc. and the national governing body. The agreement, facilitated by Soccer United Marketing, was announced during the Detroit Auto Show. “We are extremely excited to work together with Volkswagen to help us continue to grow soccer […]
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The San Francisco Giants and software company Oracle have signed a 20-year partnership that includes naming rights to the Giants ballpark through 2038. As a result, AT&T Park has been renamed to Oracle Park. “We are thrilled to welcome Oracle as our naming rights partner as we move into our next decade here in China Basin,” said […]
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For the first time, the NFL’s AFC and NFC Championships will have a presenting sponsor. The NFL has announced that Intuit Inc., makers of Turbo Tax, QuickBooks and Mint have reached a multi-year partnership to sponsor the games that will determine which teams advance to the Super Bowl. TurboTax Live will received branding as part of […]
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United Airlines will be the official global airline partner for Monumental Sports & Entertainment, which will allow for branding and integration with the NBA’s Washington Wizards, NHL’s Washington Capitals and WNBA’s Washington Mystics.
LakePoint Sports will host the 2024 National Youth Sports Summit on October 8 with a variety of speakers who will address topics shaping the $39 billion travel and youth sports industry through a variety of panels and discussions.
USA Baseball has launched Our Pastime’s Future Fund, which features seven donor tiers of support that range from $100 to $10,000 ahead of the sport’s return to the Olympic program.
It was during last season that the #NFL played its 50th regular-season game outside of the United States, 18 years after its first. It will certainly not take that long to get the next 50 under its belt.
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