Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
NASCAR and Geico have entered a multiyear agreement, making the auto insurer the official insurance partner of NASCAR. Geico’s involvement with the sport spans more than a decade through a partnership with International Speedway Corporation (ICS) and its sponsorship of the No. 13 Geico Chevrolet driven by Ty Dillon in the Monster Energy NASCAR Cup […]
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USA Hockey and Chipotle Mexican Grill have renewed the food chain’s agreement to serve as an official sponsor of the national governing body. The deal is highlighted by Chipotle’s title sponsorship of USA Hockey’s youth, girls and high school national championships that begin at the end of March. “We’re thrilled to have Chipotle continue as […]
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The World Surf League has announced a multiyear global partnership with Red Bull that makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. In addition, the league will launch the Red Bull Airborne Series, a three-event specialty series that will highlight aerial surfing. The […]
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MGM Resorts International has been named title sponsor of the 2019 MGM MLB Opening Series in Tokyo, an opening series that will be played between the Oakland A’s and the Seattle Mariners. The games, which will kick off the Major League Baseball regular season, will be played March 20–21 at the Tokyo Dome. The agreement […]
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Chemical Bank, the largest bank headquartered in Michigan, has been awarded the naming rights to Detroit’s Cobo Center, one of the largest convention centers in the United States. The 22-year, $1.5 million-a-year agreement grants Chemical Bank exclusive naming rights. Chemical Bank and the Detroit Regional Convention Facility Authority (DRCFA) will announce the new name of the convention center at […]
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USA Swimming and Phillips 66, an energy manufacturing and logistics company, have extended their longtime partnership. The multiyear renewal marks the longest-running partnership in national governing body history, with the 50-year anniversary coming up in 2023. “We are thrilled to have such an engaged partner continue to support our organization and our athletes, helping to shine a […]
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USA Hockey and the North American Hockey League have partnered to further improve the junior hockey development program in the United States. Through the enhanced, long-term partnership, USA Hockey will provide additional resources to the NAHL to continue to improve all facets of the league, including player development, coaching, officiating and overall visibility. “The North American Hockey League […]
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The World Surf League (WSL) and Fox Sports have reached a media rights deal that will make Fox Sports the exclusive U.S. television broadcaster for the WSL 2019 Men’s and Women’s Championship Tour (CT) as well as the Big Wave Tour. Under terms of the agreement, Fox Sports will telecast more than 500 hours of WSL […]
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USA Synchro has announced an agreement with Team IP to serve as the national governing body’s exclusive provider of event merchandise, staff apparel, volunteer apparel and judge apparel. Team IP will also provide online retail integration for the NGB, which governs the sport of synchronized swimming. “We are thrilled to be working with Team IP as our […]
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U.S. Ski & Snowboard and Visa have extended their sponsorship for eight years through 2026, a deal that will include support of U.S. Ski & Snowboard athletes at the 2026 Olympic Winter Games. The agreement with the national governing of ski and snowboard sports in the United States marks Visa’s only NGB sponsorship, which began in 1986 when […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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