Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

American Airlines Plaza at LA Stadium

American Airlines to Sponsor Plaza at Los Angeles NFL Stadium

Part of the massive sports and entertainment complex that will host the Los Angeles Rams and Los Angeles Chargers will be sponsored by American Airlines as part of a 10-year, $90 million agreement. American Airlines will get the naming rights to a 2.5-acre, open-air plaza area in front of the new NFL stadium in Inglewood […]

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AllegiantStadium

Raiders Fly with Allegiant as Stadium Partner

The NFL’s Raiders and Allegiant Air have announced a naming-rights agreement for the team’s new stadium in Las Vegas, which will be known as Allegiant Stadium when it opens next year as the home of the Raiders and UNLV football. “We’re thrilled that our future home will be known as Allegiant Stadium,” said Raiders President […]

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Vans U.S. Open of Surfing

Open Water Signs Agreement With World Surf League

Open Water has partnered with World Surf League to be the exclusive packaged water option of the Vans U.S. Open of Surfing presented by Swatch. The nine-day event in Huntington Beach, California, begins July 27. As part of the agreement, the event will feature Open Water’s 12-ounce aluminum cans of water, eliminating the need for […]

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USA Archery LOGO

Eleven Sports to Broadcast Archery Events

USA Archery has plans to increase exposure of the sport, announcing a partnership with Competition Archery Media and Eleven Sports Network to broadcast more of the national governing body’s events as well as those of other archery organizations. CAM is USA Archery’s live production affiliate and was founded with a goal of bringing archery into […]

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USA Swimming Signs First Alcohol Sponsor

Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]

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USA BMX

USA BMX Signs Agreement with GoPro

USA BMX and GoPro have formed a partnership that includes content creation, distribution, cross-promotion and event sponsorship. As part of the deal, GoPro will gain title sponsorship of some of the national governing body’s highest-profile events, including the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals […]

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US New Zealand Soccer
United States' Rose Lavelle, right, is congratulated by Alex Morgan and Tobin Heath, left, after scoring during the first half of an international friendly soccer match against New Zealand on May 16 in St. Louis. Photo: Jeff Roberson/AP Images

U.S. Women’s World Cup Success Helps NWSL Sign Television Deal With ESPN

Capitalizing on the wild, widespread success of the World Cup-winning U.S. women’s national soccer team, ESPN has signed a contract to televise 14 National Women’s Soccer League matches for the rest of the 2019 season. The first broadcast of the agreement will be July 14 with a game between the Portland Thorns and Orlando Pride. […]

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PGA Tour crop

PGA Tour Announces Korn Ferry as Title Sponsor

The PGA Tour has struck a deal with Korn Ferry to have it serve as a title sponsor of the newly named Korn Ferry Tour starting this weekend. The Los Angeles-based global organizational consulting firm signed a 10-year sponsorship agreement. The announcement was made by PGA Tour Commissioner Jay Monahan, Korn Ferry Chief Executive Officer […]

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AAU Enters Partnership to Stream World’s Largest Volleyball Event

The Amateur Athletic Union’s Girls’ Junior National Volleyball Championships, which anticipates at least 2,800 teams and 42,000 participants, will have every game streamed on BallerTV, a Los-Angeles based technology company. The tournament started on Monday in Orlando, Florida. The platform will provide access to over 15,000 matches available on a smartphone, tablet or computer. The […]

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Esports Stadium Arlington resize

Esports Stadium Arlington Selects Firm to Market Naming Rights

Esports Stadium Arlington has selected Abacus3, an esports consultancy and marketing firm, to market the naming rights and sponsorship packages for the arena, which is the largest esports venue in North America. “We take pride in being the largest, most turn key dedicated esports facility in North America, said Jonathon Oudthone, president of ESA. “We […]

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