Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts to Dick’s Sporting Goods stores and online. Dick’s will also receive marketing opportunities through various digital, social and on-site efforts. The mission of U.S. Club […]
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The revived XFL has announced multiyear broadcast agreements with ESPN, ABC and Fox Sports to air games starting with the league’s inaugural season in 2020. XFL games will air weekly on ABC and Fox, with ESPN, ESPN2, FS1 and FS2 sharing broadcast duties throughout the season as well. The league will air back-to-back games starting Saturday afternoons at […]
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Full Sail University has been named the exclusive university partner of the NBA 2K League’s Magic Gaming, a first-of-its-kind partnership in the esports league. The agreement would enable Full Sail and Magic Gaming to continue to build, support and engage the esports community’s global audience and provide educational opportunities for the students and alumni of […]
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The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner and will activate at fan watch parties around the world, excluding China. The partnership was part of the league’s official launch in its teams’ markets over the weekend of April […]
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To continue growth at the grassroots level, the National Lacrosse League has partnered with the U.S. Box Lacrosse Association, a box-specific governing body whose mission is to develop and promote box lacrosse in the United States. The multiyear partnership will focus on the development of players, coaches and officials, as well as joint marketing and […]
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Through a new multiyear agreement, the United States Tennis Association has named IHG Hotels & Resorts as the official hotel and hotel loyalty partner for the U.S. Open Tennis Championships. Commencing with the 2019 U.S. Open, which will be staged August 26– September 8, the deal also includes sponsorship of the Western & Southern Open in […]
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The Women’s National Basketball Association has announced a new multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the jerseys of all 12 teams throughout the league. As part of the deal, AT&T will be integrated into WNBA.com, the WNBA app and WNBA […]
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Through a two-year partnership and digital consulting agreement, EY (Ernst &Young) has been named the official principal partner of USA Rugby. The global firm will provide business strategy, digital and technological services to the national governing body. The partnership will support EY’s diversity and inclusiveness (D&I) program and initiatives. “EY has a global reputation not […]
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Kilroy Realty Corporation has partnered with U.S. Sailing to serve as a primary sponsor of the U.S. Sailing Team. The commercial real estate company will support the team at major international events, including selection events, world championships and the World Cup Series in the lead-up to the 2020 Summer Olympic Games in Tokyo. “The U.S. Sailing […]
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The National Football League and Verizon have announced a partnership to jointly develop new products and services that will utilize 5G—the fifth generation of wireless technology—and other technologies to enhance NFL games and the overall fan experience. The deal, which is an expansion of Verizon and the NFL’s long-standing relationship, makes Verizon the official 5G innovation partner […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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