Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Through a new multiyear agreement, the United States Tennis Association has named IHG Hotels & Resorts as the official hotel and hotel loyalty partner for the U.S. Open Tennis Championships. Commencing with the 2019 U.S. Open, which will be staged August 26– September 8, the deal also includes sponsorship of the Western & Southern Open in […]
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The Women’s National Basketball Association has announced a new multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the jerseys of all 12 teams throughout the league. As part of the deal, AT&T will be integrated into WNBA.com, the WNBA app and WNBA […]
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Through a two-year partnership and digital consulting agreement, EY (Ernst &Young) has been named the official principal partner of USA Rugby. The global firm will provide business strategy, digital and technological services to the national governing body. The partnership will support EY’s diversity and inclusiveness (D&I) program and initiatives. “EY has a global reputation not […]
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Kilroy Realty Corporation has partnered with U.S. Sailing to serve as a primary sponsor of the U.S. Sailing Team. The commercial real estate company will support the team at major international events, including selection events, world championships and the World Cup Series in the lead-up to the 2020 Summer Olympic Games in Tokyo. “The U.S. Sailing […]
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The National Football League and Verizon have announced a partnership to jointly develop new products and services that will utilize 5G—the fifth generation of wireless technology—and other technologies to enhance NFL games and the overall fan experience. The deal, which is an expansion of Verizon and the NFL’s long-standing relationship, makes Verizon the official 5G innovation partner […]
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NASCAR and Geico have entered a multiyear agreement, making the auto insurer the official insurance partner of NASCAR. Geico’s involvement with the sport spans more than a decade through a partnership with International Speedway Corporation (ICS) and its sponsorship of the No. 13 Geico Chevrolet driven by Ty Dillon in the Monster Energy NASCAR Cup […]
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USA Hockey and Chipotle Mexican Grill have renewed the food chain’s agreement to serve as an official sponsor of the national governing body. The deal is highlighted by Chipotle’s title sponsorship of USA Hockey’s youth, girls and high school national championships that begin at the end of March. “We’re thrilled to have Chipotle continue as […]
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The World Surf League has announced a multiyear global partnership with Red Bull that makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. In addition, the league will launch the Red Bull Airborne Series, a three-event specialty series that will highlight aerial surfing. The […]
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MGM Resorts International has been named title sponsor of the 2019 MGM MLB Opening Series in Tokyo, an opening series that will be played between the Oakland A’s and the Seattle Mariners. The games, which will kick off the Major League Baseball regular season, will be played March 20–21 at the Tokyo Dome. The agreement […]
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Chemical Bank, the largest bank headquartered in Michigan, has been awarded the naming rights to Detroit’s Cobo Center, one of the largest convention centers in the United States. The 22-year, $1.5 million-a-year agreement grants Chemical Bank exclusive naming rights. Chemical Bank and the Detroit Regional Convention Facility Authority (DRCFA) will announce the new name of the convention center at […]
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United Airlines will be the official global airline partner for Monumental Sports & Entertainment, which will allow for branding and integration with the NBA’s Washington Wizards, NHL’s Washington Capitals and WNBA’s Washington Mystics.
LakePoint Sports will host the 2024 National Youth Sports Summit on October 8 with a variety of speakers who will address topics shaping the $39 billion travel and youth sports industry through a variety of panels and discussions.
USA Baseball has launched Our Pastime’s Future Fund, which features seven donor tiers of support that range from $100 to $10,000 ahead of the sport’s return to the Olympic program.
It was during last season that the #NFL played its 50th regular-season game outside of the United States, 18 years after its first. It will certainly not take that long to get the next 50 under its belt.
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