Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]
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USA BMX and GoPro have formed a partnership that includes content creation, distribution, cross-promotion and event sponsorship. As part of the deal, GoPro will gain title sponsorship of some of the national governing body’s highest-profile events, including the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals […]
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Capitalizing on the wild, widespread success of the World Cup-winning U.S. women’s national soccer team, ESPN has signed a contract to televise 14 National Women’s Soccer League matches for the rest of the 2019 season. The first broadcast of the agreement will be July 14 with a game between the Portland Thorns and Orlando Pride. […]
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The PGA Tour has struck a deal with Korn Ferry to have it serve as a title sponsor of the newly named Korn Ferry Tour starting this weekend. The Los Angeles-based global organizational consulting firm signed a 10-year sponsorship agreement. The announcement was made by PGA Tour Commissioner Jay Monahan, Korn Ferry Chief Executive Officer […]
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The Amateur Athletic Union’s Girls’ Junior National Volleyball Championships, which anticipates at least 2,800 teams and 42,000 participants, will have every game streamed on BallerTV, a Los-Angeles based technology company. The tournament started on Monday in Orlando, Florida. The platform will provide access to over 15,000 matches available on a smartphone, tablet or computer. The […]
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Esports Stadium Arlington has selected Abacus3, an esports consultancy and marketing firm, to market the naming rights and sponsorship packages for the arena, which is the largest esports venue in North America. “We take pride in being the largest, most turn key dedicated esports facility in North America, said Jonathon Oudthone, president of ESA. “We […]
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Rocket Mortgage will sponsor the 2019 League of Legends Championship Series (LCS) Summer Finals when the event heads to Little Caesars Arena in Detroit. The Detroit-based lending product will be presenting sponsor of the event, which will be staged August 24–25. “We are doubling down on esports by supporting one of the biggest tournaments in […]
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State Farm will extend its sponsorship of League of Legends esports through 2021, including support for the LCS, three global events (World Championship, Mid-Season Invitational and All-Star Event) and the LoL College Championship. State Farm was one of the first non-endemic brands to embrace League of Legends in North America when it began its support […]
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The NFL Network is turning its attention to college. The network has announced a new four-year deal to air Conference USA football games, beginning with one game each week on Saturday afternoons in 2019. “While exploring new media options for football, NFL Network stood out as an excellent opportunity for national exposure,” said C-USA Commissioner […]
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U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts to Dick’s Sporting Goods stores and online. Dick’s will also receive marketing opportunities through various digital, social and on-site efforts. The mission of U.S. Club […]
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Rob Stull, the newly elected president of @WorldPentathlon, says a venue for the sport in the 2028 Olympic Summer Games is among the top priorities as the international federation’s new president.
The 2025 Rady Children’s Invitational tournament in @SportsSDtourism will include the Kansas Jayhawks, Florida Gators, Providence Friars and Wisconsin Badgers.
AAU College Hockey’s 2025 National Championship will take place at the Community First Igloo in Jacksonville, Florida.
USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA.
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