Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The National Football League will have recaps for every regular season and playoff game, plus additional video content, posted onto Facebook Watch as part of an expanded partnership extension with Facebook. Along with regular season and postseason highlights, Facebook Watch will have highlights from events such as the Pro Bowl, NFL Scouting Combine and NFL […]
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The legendary PGA Tour event hosted for decades by Bob Hope, after one year without a sponsor, has found a new partner ahead of the 2019–2020 season. Known last January as the Desert Classic, the event at La Quinta, California, will be called The American Express as part of a multi-year agreement with the credit […]
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The live streaming platform Twitch has been added as a founding partner of Allegiant Stadium, the upcoming home of the NFL’s Raiders in Las Vegas, with promises of a Twitch-branded lounge at the stadium and the potential to host esports competitions in the future. As part of the partnership between Twitch and the Raiders, the […]
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The National Women’s Hockey League, in a period of upheaval for the women’s professional game, has signed a landmark streaming partnership with Twitch, a three-year deal that pays the NWHL a rights fee on top of being on the popular live streaming platform. Under terms of the deal, Twitch will stream every NWHL regular season […]
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Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]
Continue ReadingUSA Hockey will partner with equipment manufacturer TRUE Hockey for a series of activities, including sponsorship of multiple events and developmental camps over multiple years. The agreement makes TRUE Hockey the official equipment sponsor of the USA Hockey All-American Prospects Game; as the official helmet and glove supplier for the U.S. Under-18 and Under-17 Select […]
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This bowl sponsor is Grrrrrrrr-eat? The Sun Bowl has agreed to a corporate sponsorship deal with Kellogg’s Frosted Flakes, and the annual New Year’s Eve game will now be called the Tony The Tiger Sun Bowl, marking the first time a mascot has been the name of a college football game. The Sun Bowl matches […]
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American Cruise Lines has been named the official cruise line of U.S. Figure Skating and will start its affiliation as the presenting sponsor of 2019 Skate America, October 18–20, in Las Vegas. The one-year partnership is the first between the two organizations. 2019 Skate America, which will be staged at Orleans Arena, is the first […]
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The drive to get more females involved in esports took another leap forward when Bumble and Gen.G announced that they will form the first all-women esports team, Team Bumble, that will compete in Fortnite tournaments around the world. The partnership between Bumble, which promotes itself as a women-first social networking app, and Gen.G, an esports […]
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Riot Games will partner with Honda, bringing the automaker further into the esports realm by having it sponsor the League of Legends Championship Series and Team Liquid, currently the league’s top-ranked team. The partnership will launch with the start of the Summer Split Playoffs in August in Los Angeles, and the LCS Finals in Detroit. […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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