Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The National Women’s Hockey League, in a period of upheaval for the women’s professional game, has signed a landmark streaming partnership with Twitch, a three-year deal that pays the NWHL a rights fee on top of being on the popular live streaming platform. Under terms of the deal, Twitch will stream every NWHL regular season […]
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Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]
Continue ReadingUSA Hockey will partner with equipment manufacturer TRUE Hockey for a series of activities, including sponsorship of multiple events and developmental camps over multiple years. The agreement makes TRUE Hockey the official equipment sponsor of the USA Hockey All-American Prospects Game; as the official helmet and glove supplier for the U.S. Under-18 and Under-17 Select […]
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This bowl sponsor is Grrrrrrrr-eat? The Sun Bowl has agreed to a corporate sponsorship deal with Kellogg’s Frosted Flakes, and the annual New Year’s Eve game will now be called the Tony The Tiger Sun Bowl, marking the first time a mascot has been the name of a college football game. The Sun Bowl matches […]
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American Cruise Lines has been named the official cruise line of U.S. Figure Skating and will start its affiliation as the presenting sponsor of 2019 Skate America, October 18–20, in Las Vegas. The one-year partnership is the first between the two organizations. 2019 Skate America, which will be staged at Orleans Arena, is the first […]
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The drive to get more females involved in esports took another leap forward when Bumble and Gen.G announced that they will form the first all-women esports team, Team Bumble, that will compete in Fortnite tournaments around the world. The partnership between Bumble, which promotes itself as a women-first social networking app, and Gen.G, an esports […]
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Riot Games will partner with Honda, bringing the automaker further into the esports realm by having it sponsor the League of Legends Championship Series and Team Liquid, currently the league’s top-ranked team. The partnership will launch with the start of the Summer Split Playoffs in August in Los Angeles, and the LCS Finals in Detroit. […]
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Part of the massive sports and entertainment complex that will host the Los Angeles Rams and Los Angeles Chargers will be sponsored by American Airlines as part of a 10-year, $90 million agreement. American Airlines will get the naming rights to a 2.5-acre, open-air plaza area in front of the new NFL stadium in Inglewood […]
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The NFL’s Raiders and Allegiant Air have announced a naming-rights agreement for the team’s new stadium in Las Vegas, which will be known as Allegiant Stadium when it opens next year as the home of the Raiders and UNLV football. “We’re thrilled that our future home will be known as Allegiant Stadium,” said Raiders President […]
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Open Water has partnered with World Surf League to be the exclusive packaged water option of the Vans U.S. Open of Surfing presented by Swatch. The nine-day event in Huntington Beach, California, begins July 27. As part of the agreement, the event will feature Open Water’s 12-ounce aluminum cans of water, eliminating the need for […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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