Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

AmgenTour

Cycling’s Tour of California on Hiatus for 2020

The Amgen Tour of California, a staple on the cycling scene since 2006 and part of the UCI WorldTour calendar, will go on hiatus for the 2020 season with its fate for 2021 still unclear. The race was the only U.S.-based event for both men and women on the UCI calendar and according to Beacon Economics, […]

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USATriathlonNEW

USA Triathlon Partners with CBD Manufacturer

For the first time, a national governing body will partner with a CBD manufacturer as part of a formal partnership. USA Triathlon will partner for the next four years with Pure Spectrum CBD, a Colorado-based firm that bills itself as at the forefront of CBD’s burgeoning presence in the sports industry. Found naturally in cannabis […]

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Kentuckylogo

University of Kentucky Partners with Gen.G for Gaming Program

The University of Kentucky will be partnering with Gen.G to build a global gaming and esports program as part of a larger campus initiative to become more involved in the esports ecosystem. The program will focus on three pillars of academic, community and professional development in collaboration with the UK esports Club. The partnership between […]

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1200px-Disabled_Sports_USA_logo

Citi Partners with Disabled Sports USA

Disabled Sports USA has announced a national partnership with Citi through 2020 to help bring adaptive sports opportunities to people with disabilities in communities nationwide. Under terms of the deal, Citi will provide funding to local DSUSA chapters and the bank’s U.S. employees will volunteer to support community-based adaptive sports programs in 14 communities in Arizona, […]

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NerdGamersMike

Nerd Street Gamers Partnering with Mike and Ike

Nerd Street Gamers has named Mike and Ike Brand candies as the official partner of the 2020 National Championship series, a multi-city tournament that gives casual gamers and aspiring esports athletes the chance to compete for cash prizes. The 2020 contest will expand to 10 cities with local tournaments that can boast prize pools of […]

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PepsiCenter

Pepsi Extends Naming Rights to Denver Arena

The Pepsi Center will retain its name for one more year after a contract extension between PepsiCo. and Kroenke Sports and Entertainment was announced at an event celebrating two decades of the building’s existence. The previous contract had expired over the summer on a 20-year agreement that started when the building opened in 1999. The […]

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BridgestoneArena

Bridgestone Extends Arena Naming Rights in Nashville

The home of the Nashville Predators will continue to be named Bridgestone Arena after the tire and rubber manufacturer and the Predators signed a five-year naming rights agreement extension that runs through 2030. In its nine years as Bridgestone Arena, the venue annually hosts more than 1 million people with not only NHL games but […]

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DavisCup
Croatia celebrates after winning the 2018 Davis Cup championship.

2019–2020 Davis Cup Sponsored by AirAsia

Ahead of a new format change for the first time in decades, the Davis Cup will be sponsored in 2019 and 2020 by Malaysian airline carrier AirAsia. The agreement is between the International Tennis Federation, co-operator of the Davis Cup alongside Kosmos Tennis, which also manages the tournament’s commercial rights, and AirAsia. The 2019 Davis […]

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New DiamondLeague

Wanda Group Becomes IAAF Diamond League Partner in 10-Year Agreement

The Wanda Group will be the IAAF Diamond League‘s title partner under a new 10-year agreement starting next year to secure the global series’ future, including a new annual event in China to be sponsored by the multi-national conglomerate. The agreement was announced by IAAF President Sebastian Coe during the organizational congress in Doha, Qatar. […]

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