Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Pepsi Center will retain its name for one more year after a contract extension between PepsiCo. and Kroenke Sports and Entertainment was announced at an event celebrating two decades of the building’s existence. The previous contract had expired over the summer on a 20-year agreement that started when the building opened in 1999. The […]
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The home of the Nashville Predators will continue to be named Bridgestone Arena after the tire and rubber manufacturer and the Predators signed a five-year naming rights agreement extension that runs through 2030. In its nine years as Bridgestone Arena, the venue annually hosts more than 1 million people with not only NHL games but […]
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Ahead of a new format change for the first time in decades, the Davis Cup will be sponsored in 2019 and 2020 by Malaysian airline carrier AirAsia. The agreement is between the International Tennis Federation, co-operator of the Davis Cup alongside Kosmos Tennis, which also manages the tournament’s commercial rights, and AirAsia. The 2019 Davis […]
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The Wanda Group will be the IAAF Diamond League‘s title partner under a new 10-year agreement starting next year to secure the global series’ future, including a new annual event in China to be sponsored by the multi-national conglomerate. The agreement was announced by IAAF President Sebastian Coe during the organizational congress in Doha, Qatar. […]
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The Los Angeles Clippers made a series of big signings in the offseason for its on-court product and now the team has made another signing for an off-court partner. The team’s training center will be renamed to the Honey Training Center as part of a multiyear partnership with the Los Angeles-based tech company, which is […]
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ESPN and Special Olympics have agreed to an eight-year extension for global broadcasts of Special Olympics events and the network’s presenting sponsorship of Special Olympics Unified Sports. “The relationship between ESPN and Special Olympics spans nearly three and a half decades and has been built on a bedrock of shared belief in the power of […]
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The East-West Shrine Game will now be called the East-West Shrine Bowl when it is played in January for the 95th year. The 2020 game will be at Tropicana Field in St. Petersburg, Florida. The event benefits Shriners Hospitals for Children and its mission to provide advanced care for children with specialized medical needs. “As […]
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The National Football League will have recaps for every regular season and playoff game, plus additional video content, posted onto Facebook Watch as part of an expanded partnership extension with Facebook. Along with regular season and postseason highlights, Facebook Watch will have highlights from events such as the Pro Bowl, NFL Scouting Combine and NFL […]
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The legendary PGA Tour event hosted for decades by Bob Hope, after one year without a sponsor, has found a new partner ahead of the 2019–2020 season. Known last January as the Desert Classic, the event at La Quinta, California, will be called The American Express as part of a multi-year agreement with the credit […]
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The live streaming platform Twitch has been added as a founding partner of Allegiant Stadium, the upcoming home of the NFL’s Raiders in Las Vegas, with promises of a Twitch-branded lounge at the stadium and the potential to host esports competitions in the future. As part of the partnership between Twitch and the Raiders, the […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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