Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Turkish Airlines has announced a partnership with the Los Angeles Marathon that includes the carrier becoming the Official Airline Sponsor of the annual race. Turkish Airlines previously sponsored the marathon in 2019 and 2020. Celebrating its 40th edition, this year’s marathon will see over 25,000 participants take on the 26.2-mile “Stadium to the Stars” course. […]
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The PGA Tour and Delta have announced a multi-year partnership that designates Delta as the Official Global Airline of the PGA Tour and PGA Tour Champions. Through Delta’s SkyMiles Experiences platform, golf fans and Delta’s customers can unlock access to PGA Tour experiences, including offering access to TPC Network golf courses including TPC Sawgrass. All […]
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PennyMac Financial Services has been named the exclusive Official Mortgage Supporter of the 2026 and 2028 U.S. Olympic and Paralympic Teams and a supporter of the LA28 Olympic and Paralympic Games, a first-of-its-kind partnership with a mortgage lender. Headquartered near Los Angeles, Pennymac will celebrate its 20th anniversary in 2028 as the Official Mortgage Supporter […]
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Wasserman has acquired branding and signage company bluemedia, which has 250-plus clients including the NFL, Las Vegas Grand Prix, Phoenix Raceway, Kansas City Chiefs, NCAA and the Atlanta Falcons Stadium Company. As part of the acquisition, Gina Patel, president of bluemedia, will join Wasserman Live as group vice president. Patel and the team will continue […]
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The PGA Tour has announced that it will again partner with various Palm Beach County entities for the Cognizant Classic, which takes place February 26 through March 2 in Palm Beach Gardens, Florida. The event at the Champion Course at PGA National Resort & Spa will include presenting sponsorship from the Palm Beach County Tourist […]
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The FIFA World Cup 26 Houston Host Committee has announced NRG Energy as its first local host city sponsorship ahead of the stadium’s seven matches in next summer’s tournament. The matches will be at what is commonly known as NRG Stadium but for FIFA sponsorship purposes will be referred to as the Houston World Cup […]
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Monica Crowley, who served as the assistant secretary of the treasury for public affairs during the first Trump Administration, has been announced as the next Ambassador, Assistant Secretary of State and Chief of Protocol of the United States of America and will be a key liaison for the 2026 FIFA World Cup and the 2028 […]
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USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA. USAPM oversees the Olympic sport of modern pentathlon and related multisport disciplines. Under terms of the deal, Scimitar Apparel, known for high-performance sportswear and sustainability initiatives, will outfit USAPM athletes in cutting-edge gear for training and at domestic and […]
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Emirates Airlines will be a sponsor for SailGP for the next five seasons which will see the company become the exclusive Global Airline Partner of the annual championship plus adding the title sponsorship for one of the season’s marquee events. Emirates will continue as title partner of the Dubai Sail Grand Prix in Mina Rashid […]
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John Wiley & Sons has announced the release in print and as an e-book of the fully updated, third edition of “The Sports Event Management & Marketing Playbook,” authored by former NHL and NFL executive Frank Supovitz and former Madison Square Garden and Staples Center general manager Robert Goldwater. The Playbook has been among the […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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