Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Wasserman has acquired branding and signage company bluemedia, which has 250-plus clients including the NFL, Las Vegas Grand Prix, Phoenix Raceway, Kansas City Chiefs, NCAA and the Atlanta Falcons Stadium Company. As part of the acquisition, Gina Patel, president of bluemedia, will join Wasserman Live as group vice president. Patel and the team will continue […]
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The PGA Tour has announced that it will again partner with various Palm Beach County entities for the Cognizant Classic, which takes place February 26 through March 2 in Palm Beach Gardens, Florida. The event at the Champion Course at PGA National Resort & Spa will include presenting sponsorship from the Palm Beach County Tourist […]
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The FIFA World Cup 26 Houston Host Committee has announced NRG Energy as its first local host city sponsorship ahead of the stadium’s seven matches in next summer’s tournament. The matches will be at what is commonly known as NRG Stadium but for FIFA sponsorship purposes will be referred to as the Houston World Cup […]
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Monica Crowley, who served as the assistant secretary of the treasury for public affairs during the first Trump Administration, has been announced as the next Ambassador, Assistant Secretary of State and Chief of Protocol of the United States of America and will be a key liaison for the 2026 FIFA World Cup and the 2028 […]
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USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA. USAPM oversees the Olympic sport of modern pentathlon and related multisport disciplines. Under terms of the deal, Scimitar Apparel, known for high-performance sportswear and sustainability initiatives, will outfit USAPM athletes in cutting-edge gear for training and at domestic and […]
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Emirates Airlines will be a sponsor for SailGP for the next five seasons which will see the company become the exclusive Global Airline Partner of the annual championship plus adding the title sponsorship for one of the season’s marquee events. Emirates will continue as title partner of the Dubai Sail Grand Prix in Mina Rashid […]
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John Wiley & Sons has announced the release in print and as an e-book of the fully updated, third edition of “The Sports Event Management & Marketing Playbook,” authored by former NHL and NFL executive Frank Supovitz and former Madison Square Garden and Staples Center general manager Robert Goldwater. The Playbook has been among the […]
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Norwegian Cruise Line will be the Official Cruise Line of the NHL as part of a multi-year partnership, the first in the company’s history it will partner with a professional sports league and the first time the NHL is partnering with a cruise line. The new partnership provides Norwegian Cruise Line with an array of […]
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Cisco has announced a partnership for the 2028 Olympic and Paralympic Summer Games in Los Angeles and Team USA to serve as its official network equipment partner. Cisco has served as an official partner of the Olympic and Paralympic Games in London (2012), Rio de Janeiro (2016), Tokyo (2020) and Paris (2024). Cisco’s networking solutions […]
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The annual NASCAR Cup Series event at Pocono Raceway on July 14 will be called “The Great American Getaway 400 presented by VISITPA” as part of the commonwealth’s new tourism campaign. The 160-lap, 400-mile Cup Series race will highlight a weekend that also includes the Craftsman Truck Series on July 12 and the Xfinity Series […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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