Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
For the first time, a national governing body will partner with a CBD manufacturer as part of a formal partnership. USA Triathlon will partner for the next four years with Pure Spectrum CBD, a Colorado-based firm that bills itself as at the forefront of CBD’s burgeoning presence in the sports industry. Found naturally in cannabis […]
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The University of Kentucky will be partnering with Gen.G to build a global gaming and esports program as part of a larger campus initiative to become more involved in the esports ecosystem. The program will focus on three pillars of academic, community and professional development in collaboration with the UK esports Club. The partnership between […]
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The Outback Bowl has announced an extension with long-time broadcast partner ESPN that will see the network air six additional years of the college football game through January 2026. As part of the deal, the Tampa Bay bowl game will continue to be played on New Year’s Day, when it has been played for the […]
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Disabled Sports USA has announced a national partnership with Citi through 2020 to help bring adaptive sports opportunities to people with disabilities in communities nationwide. Under terms of the deal, Citi will provide funding to local DSUSA chapters and the bank’s U.S. employees will volunteer to support community-based adaptive sports programs in 14 communities in Arizona, […]
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Nerd Street Gamers has named Mike and Ike Brand candies as the official partner of the 2020 National Championship series, a multi-city tournament that gives casual gamers and aspiring esports athletes the chance to compete for cash prizes. The 2020 contest will expand to 10 cities with local tournaments that can boast prize pools of […]
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The Pepsi Center will retain its name for one more year after a contract extension between PepsiCo. and Kroenke Sports and Entertainment was announced at an event celebrating two decades of the building’s existence. The previous contract had expired over the summer on a 20-year agreement that started when the building opened in 1999. The […]
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The home of the Nashville Predators will continue to be named Bridgestone Arena after the tire and rubber manufacturer and the Predators signed a five-year naming rights agreement extension that runs through 2030. In its nine years as Bridgestone Arena, the venue annually hosts more than 1 million people with not only NHL games but […]
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Ahead of a new format change for the first time in decades, the Davis Cup will be sponsored in 2019 and 2020 by Malaysian airline carrier AirAsia. The agreement is between the International Tennis Federation, co-operator of the Davis Cup alongside Kosmos Tennis, which also manages the tournament’s commercial rights, and AirAsia. The 2019 Davis […]
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The Wanda Group will be the IAAF Diamond League‘s title partner under a new 10-year agreement starting next year to secure the global series’ future, including a new annual event in China to be sponsored by the multi-national conglomerate. The agreement was announced by IAAF President Sebastian Coe during the organizational congress in Doha, Qatar. […]
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The Los Angeles Clippers made a series of big signings in the offseason for its on-court product and now the team has made another signing for an off-court partner. The team’s training center will be renamed to the Honey Training Center as part of a multiyear partnership with the Los Angeles-based tech company, which is […]
Continue ReadingThe loss of Corey Peterson, @theonlycP, was a shock to many in the sports-events industry. A reflection here from @SportsTravel Executive Editor and Publisher Jason Gewirtz on his own relationship and the ones that many make in the industry.
The final day of TEAMS '24 featured four sessions that covered women's sports in the growing spotlight, the decade ahead in sports related travel, women's sports working toward NCAA championship sanctioning and Olympic sports that are ready for 2028.
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