Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Team IP has formed a partnership with the Reese’s Senior Bowl to become the event’s exclusive provider for merchandise, decorated apparel, branded products and online retail integration. The Reese’s Senior Bowl is a college all-star game coached by the full staffs of two National Football League clubs. For Team IP, the move adds to a growing […]
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Major League Soccer has announced a new partnership with sports drink company BodyArmor, part of a media and advertising push ahead of MLS’s 25th anniversary season. BodyArmor investor and NBA icon Kobe Bryant was on hand during an announcement ceremony at LAFC’s Banc of California Stadium along with MLS players C.J. Sapong of Chicago, Lucas Zelarayan of […]
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Nerd Street Gamers, an esports infrastructure company focused on competitive opportunities for gamers, has announced a partnership with PlayVS, an organization devoted to high school esports competitions. Under terms of the deal, Nerd Street Gamers has been named the 2020 Championship Broadcast Partner for the PlayVS High School Esports Championships. Also as part of the […]
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Rocket Mortgage by Quicken Loans has announced a multiyear sponsorship deal with the National Football League, making it the league’s first mortgage sponsor. The agreement will begin during Super Bowl LIV with the company introducing the Rocket Mortgage Super Bowl Squares Sweepstakes – billed as the largest official game of Super Bowl squares in history. […]
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The Music City Bowl game will get a new naming rights sponsor starting with the 2020 event as TransPerfect will be a multiyear sponsor. The Music City Bowl has been played since 1998 in Nashville, Tennessee, at Vanderbilt University before moving to Nissan Stadium, the home of the Tennessee Titans. It has been sponsored by […]
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The home of UCLA football and the Rose Bowl Game has a new official drink that will be served at all of its stadium events. Reed’s will be the official ginger beer of the Rose Bowl Stadium and also be distributed throughout the UCLA campus and its nearly 45,000 students. “The Rose Bowl Stadium and […]
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One of this season’s upcoming bowl games will have a new name in place as TicketSmarter has become title sponsor of the Birmingham Bowl. The agreement is for multiple years starting with the 2020 game on January 2 on ESPN at Legion Field in Birmingham, Alabama. “We are honored and excited to partner with ESPN […]
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One of the biggest names on the ticket resale marketplace is being sold by its parent company in a multi-billion dollar acquisition. StubHub, the ticketing business known throughout the sports world for its resale app and portal for nearly every event in the world, will be sold by eBay to a European company, Viagogo, in […]
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Airbnb has signed sponsorship agreements with the International Olympic Committee and the International Paralympic Committee through 2028, a move aimed at offering alternative housing options around the Olympic and Paralympic Games. The deal with the IOC includes accommodation provisions that are expected to reduce costs for Olympic Games organizers and stakeholders, minimize the need for […]
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The Atlanta Sports Council has launched the Atlanta Esports Alliance with the idea of bringing major esports events to the metropolitan area, adding to the group of established teams that are already located in the area. The announcement was made at DreamHack Atlanta. The Atlanta Esports Alliance’s mandate is to find opportunities for teams, tournaments, […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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